In this module you will investigate a success story that relates to photography, evaluate the reasons for the success, and present your findings to an audience. This will allow you to show your understanding of the way contemporary practitioners operate, and relate it to your own work. You will be able to consider the practical constraints that influence how photographers relate to their audience, and gain an insight into external factors such as legislation and ethical requirements.

You will participate in the planning of an event or activity and consider the responsibilities associated with working to timescales and with others in the creative workplace. You will then be able to evaluate your own progress and reflect upon your strengths and weaknesses. You will consider how to develop your experience in order to broaden and deepen your skills and associated portfolio to fulfil your future goals, whether they be academic or vocational.

Current legislation and expected changes will be studied, such as:
Health and Safety, Criminal Records Clearance, Working with Children & Vulnerable People, Copyright, Data Protection, Permissions, Equal Opportunities, Public Liability, Intellectual Property Rights.

Assessment 1. A presentation incorporating visual information on a success story relating to professional work in photography, such as a case study of a photojournalist, a retrospective exhibition of a fine art photographer or the influence of photography on the fashion industry, with a supporting portfolio of information relating to legislation and industry guidelines, annotated to describe the implications for the selected success story (30%) [LO 2, 5]

Assessment 2. A case study recording the process of organising an event, product or activity involving photography, incorporating a reflective evaluation of your own learning experience and future training needs. (2,000 words) (70%) [LO 1, 3, 4]

Formative assessment:
A presentation, which may be a group effort, proposing the key elements of the event, product or activity planned for the second assessment of the module and identifying the industry requirements to be considered

Introduction to module
Research workshops
Presentation skills workshops, including communication techniques, creating visual support materials, persuasive communication etc.
Seminars considering and evaluating learning
Group tutorials, presentations and critiques with formative feedback
Individual tutorials
You will be expected to explore external events and resources independently and with tutor support to gain insights into professional practice in the sector.

Students will have access to studio space and college library and computer resources. University learning resources are available on campus at South Staffordshire College, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

Beam L.S. (2008). The Creative Entrepreneur: A Diy Visual Guidebook for Making Business Ideas Real. Bloomington, Indiana: Quarry Books.
Bilton C. (2007). Management and Creativity: From Creative Industries to Creative Management. Oxford: Wiley Blackwell.
Collins H. (2010). Creative Research: The Theory and Practice of Research for the Creative Industries. Worthing: AVA publishing.
Ess C. (2013). Digital Media Ethics. Cambridge: Polity Press.
Maylor, H. (2010). Project Management. 4th ed. London: FT Prentice Hall.
Negrino, T. (2004) Creating and Presenting in PowerPoint: Peachpit Press

Websites:
http://www.hse.gov.uk/
http://www.nsead.org/hsg/index.aspx
www.a-n.co.uk
www.photobiz.com

1. PARTICIPATE IN THE PLANNING OF EVENTS AND ACTIVITIES SAFELY AND WITHIN INDUSTRY GUIDELINES. DISCUSS THE IMPACT OF A RANGE OF OUTSIDE INFLUENCES ON THE PHOTOGRAPHY WORKING ENVIRONMENT.
Knowledge & Understanding

2. EXPRESS IDEAS CLEARLY AND IMAGINATIVELY USING A RANGE OF METHODS TO SUIT DIFFERENT AUDIENCES.
Communication

3. PARTICIPATE IN PLANNING-RELATED DECISIONS THAT ARE INFORMED BY INDUSTRY GUIDELINES.
Learning

4. CONSIDER YOUR EXPERIENCE AND PLAN HOW TO IMPROVE AND CONSOLIDATE YOUR LEARNING AND TAKE RESPONSIBILITY FOR YOUR PERSONAL DEVELOPMENT IN PHOTOGRAPHY.
Reflection

5. RESEARCH AND EVALUATE FACTORS CONTRIBUTING TO SUCCESS AND ACHIEVEMENT IN THE CREATIVE AND CULTURAL INDUSTRIES THROUGH A SPECIFIC INVESTIGATION.
Enquiry