Gifford C. Advertising and Marketing. (2005) Heinemann
Swann A. Design and Marketing (1990) Phaidon
Stranks J. A Manager's Guide to Health & Safety at Work. (2003) Kogan Page
Stone, M. et al. Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer. (2004) Kogan Page.

This module builds on the experience of Introduction to Specialist Pathway (Contemporary Art Practice), and helps students deepen their experience of the application of skills in a professional context. They will be expected to gain a substantial part of the evidence for assessment from work-based projects, using and developing skills developed in other Level 4 modules such as Visual Skills and Professional and Contextual Studies.

With a foundation gained from the Introduction to Specialist Pathway students will use their knowledge to address an identified need in the working environment, and may be part of a larger programme of work being undertaken in the workplace, or experience associated with working freelance or in an entrepreneurial role. This may, for example, be the design of material for a publicity campaign, the process of organising an arts exhibition or creating products for an identified market or audience.

Students should be increasingly working independently, and may identify and/or initiate a project in order to meet the outcomes of the module: such a project should be planned in consultation with the student's tutor and mentor.

This module is closely associated with Module AM90083-4 Reflective Practice, which offers the opportunity to document and evaluate the student's experience whilst carrying out work related projects.

Introduction to module: 2 hrs
Problem solving workshop: 5 hrs
Design process: 5 hrs
Research workshops: 7 hrs
Practical studio workshops: 20 hrs
Methods of evaluation: 7.5 hrs
Group tutorials and critiques with formative feedback: 10 hrs
Individual tutorials: .5 hrs per student
Total contact time 57 hrs pr student

Students will access resources particular to their pathway, both in the workplace and in College studios, libraries and computer facilities

Assessment 1: One response to a brief individually negotiated with a tutor, demonstrating involvement in the design, creation and delivery of a product/activity/event (80%) [Learning Outcomes 2,3,4]

Assessment 2: Reflective Learning Journal documenting the student's learning progress associated with the project (20%) [Learning Outcomes 1,3]