Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1:. The Reflective Learning Journal, illustrated and containing key media milestones of the last century, with reference to social, political and media historical context, and including influential examples relating to own discipline: (40%) [Learning Outcomes 2, 3]

Assessment 2: An illustrated case study of a regional media practitioner style/genre in relation to the intended target audience and own specialism, including 1,000 word report: (50%) [Learning Outcomes 1, 4]

Assessment 3: Effective Contribution to discussions and workshops (10%) [Learning Outcome 4]

Books:
Creeber G. & Martin R. (2008). Digital Cultures: Understanding New Media. Milton Keynes: Open University Press. .
Brockman J. ed. (2011). Culture: Leading Scientists Explore Societies, Art, Power, and Technology . London: Harper Perennial.
Briggs A. & Burke P. (2010). Social History of the Media: From Gutenberg to the Internet . 3rd ed. Cambridge: Polity Press. Art: The Whole Story [Paperback], Stephen Farthing, Thames & Hudson (20 Sep 2010)
Gere C. (2008). Digital Culture . 2nd ed. London: Reaktion Books.
Marien M.W (2010). Photography: A Cultural History . 3rd ed. London: Laurence King.

Journals:
Manovich, Lev; Leonardo, Ten Key Texts on Digital Art: 1970-2000, [online] Vol. 35, No. 5, Tenth Anniversary New York Digital Salon (2002) (pp. 567-569+571-575) available from http://www.jstor.org/stable/view/1577262 [2011]
Jaimes, A, IEEE multimedia, Digital Culture, Art, and Technology, [online] vol. 12 no. 4, pp. 9-11, available from http://www.computer.org/portal/web/csdl/doi/10.1109/MMUL.2005.68 [2011]

Websites:
http://www.nationalmediamuseum.org.uk/
http://www.sciencemuseum.org.uk/
http://www.theory.org.uk/

Introductory briefing at onset of module: 1 hr
Series of lectures, visits and seminars relating to design history and design context: 35 hrs
Workshops developing journal content with studio tutorials: 15 hrs
Group tutorials and critiques with formative feedback: 4 hrs
Individual tutorials: 1hr

Total contact time 56 hrs per student

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.

Students will be able to explore the artistic, social and political influences on media design over a significant period, in order to evaluate reasons for current design trends in their specialist area. Students will gain an understanding of the impact of context on design and use this understanding to inform their own work in relation to the cultural inheritance of the local audience. Diverse methods of communication will be utilised to express and justify their own design decisions. They will develop research and study skills to enable them to work effectively.

Students will undertake a study of a local person, place or style related to the media industry. They will carry out research and write an illustrated report about what they have learned and how it relates to the local area.

The Reflective Learning Journal will be used as a personal discussion tool, to consider their progress, reflect upon how their research informs their work, and evaluate their difficulties and successes in order to gain confidence and address problems.

Group work will allow sharing of ideas, discussion of progress and learning from others. Students will be expected to contribute by volunteering information, supporting and responding to peers, and reflecting upon their own perspective in the light of new information.