Students must pass the Reflective Learning Journal assessment.

Assessment 1: Portfolio of information relating to the use of a new media product, to include such areas as market research, target markets, relevant strategic planning documents. An associated commentary explaining the purpose of market research. (20%) [Learning Outcome 1]

Assessment 2: A portfolio of work in response to a new media production brief: to include research, indication of a range of possible responses leading to a selected approach with justification for choices made. (60%) [Learning Outcome 2,3]

Assessment 3: The Reflective Learning Journal showing the student's assimilation of information and exploration of creative responses to problems and ideas. (20%) [Learning Outcome 4]

Popper, F - The Art of Electronic Age (Thames and Hudson, 1997)
Thimberly H - User Interface Design (addison Wesley, 1991)
Weinman L - Designing Web Graphics: How to Prepare Images and Media for the Web (New Riders, 1996)
Harri-Augstein S and Webb I M - Learning to Change (McGraw-Hill, 1995)
Schuyler, N - The Business of Multimedia (Allworth Press, 1995)
Siegel D S - Secrets of Successful Web Sites: Project Management on the World Wide Web (Hayden Books, 1997)
Straus R - Managing Multimedia Projects (Focal Press, 1997)

Dell Computer Corporation (http://www.del.com/)
Gorgeous Sites - Photshop resources - www.elated.com/gorgeous/gallery
The Pixelfoundry Graphics Forum - disc.server.com/indices/2695.html
Computer Arts Online -www.futurenet.com/arts/
The Action Xchange - www.actionxchange.com

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.

A media base room, edit suites, Sony PD170 DV cameras, tripods, Avid editing suites, Final Cit Pro editing suites, DVD Studio Pro 4 authoring kit, 1 DVD, image manipulation software, (Lightwave 3D, Dreamweaver, Adobe After Effects, Photoshop CS2, DVD Studio Pro4) and a range of digital still cameras.

An introductory briefing at onset of module: 1 Hour

Interim Briefings x 4: 4 Hours

Seminars, lectures and group tutorials considering production, target audiences and health & safety: 10 Hours

Media workshops and studio tutorials: 40 Hours

Work related Tutorials: 10 Hours

Group critiques: 5 hours

Total contact time per student: 70 Hours per student.

Students will be introduced to professional practise in the new media industry. A live brief will be a major aspect of this module, and students will be expected to gain much evidence for assessment through work related experience.

At this introductory level to the industry students will be expected to raise their awareness of the industry by working with others in a team. This 30 credit module will be broken roughly into two parts; first students will look at products already in use, such as school websites, online shopping and marketing tools using new media technology, to understand production processes.

The second part of the module will comprise working as part of a team on the development of a new product, such as a marketing project for a local venue using mobile phones to spread publicity, or the creation of a website for a local business. The kind of product developed may be informed by actual work placements. If students are not working in industry they must seek a client, and liaise with them, in order to create an end product that has a real and meaningful purpose. It is important that a realistic project is undertaken, both in terms of industry experience and scale ? students should not at this stage be expected to be too ambitious, and will be guided by their mentor and tutor regarding the suitability of the work.

Students will gain insights into audience and markets and how this relates to new media production. They will apply skills gained in other modules in a professional context. They will be encouraged to work innovatively and creatively to meet agreed work outcomes, such as designing and promoting a media product for specific clients or target audiences.

Skills relating to entrepreneurship in the working environment will be identified and considered - such as promoting their creative work to attract new markets, communicating with clients and presenting their media production safety and successfully. Health and safety will be included as an important aspect of this module.

Students will be expected to carry out independent research work to inform their work, such as demographics, competition and similar products and services. The learning journal will continue to be used to record and reflect student?s progress through the pathway.