Students must submit work for all assessments.

Assessment 1: A portfolio of information relating to the use of a product, service or resource: to include
such areas as market research, target markets, relevant strategic planning documents, and competition.
An associated commentary explaining the purpose of market research (20%) [Learning Outcome 1]

Assessment 2: A portfolio of work in response to a creative design brief: to include research, indication
of a range of possible responses and leading to a selected approach with
justification for choices made (60%) [Learning Outcomes 2,3]

Assessment 3: Reflective Journal showing the student's assimilation of information and exploration of
creative responses to problems and ideas
encountered (20%) [Learning Outcome 4]

Students will be introduced to professional practice in the Creative Arts. Live work will be a major aspect
of this module, and students will be expected to gain much of the evidence for assessment through
work-related experience.

Students will gain an insight into audiences and markets, and how this relates to creative design. They
will apply skills gained in other modules in a professional context. They will be encouraged to work
innovatively and creatively to meet agreed work outcomes, such as designing and promoting products
for specific clients or target audiences.

Skills relating to entrepreneurship in the working environment will be identified and considered - such as
promoting creative work and ideas to attract new markets, communicating with clients, and presenting
3D objects and artefacts safely and successfully. Health & Safety will be included as an important
aspect of the module.

Students will be expected to carry out independent research to inform their work, such as
demographics, competition and similar products and services. The Learning Journal will continue to be
used to record and reflect the student's progress through the pathway.

It is expected thast students will have some work practice in this module. They will continue specialist
resources in the workplace with studio facilities in college.

Introductory briefing at onset of module: 1 hr
Interim briefings x 4: 4 hrs
Seminars, lectures and group tutorials considering design, target audiences, and Health and Safety:
10 hrs
Media workshops and studio tutorials: 40 hrs
Group tutorials with formative feedback: 5 hrs
Work related tutorials 5hrs
Group critiques: 5 hrs
Total contact time 70 hrs per student

International Business, Roger Bennett.
Principles of marketing, Kotler, (2002) Armstrong, Saunders, Wong.
The Essential marketing sourcebook, Ros Jay.(1998)
The Essence of Marketing Research, Chisnall.(1991)