Module Descriptors
INTRODUCTION TO SPECIALIST PATHWAY: MOVING IMAGE
CCIF40723
Key Facts
Faculty of Arts and Creative Technologies
Level 4
30 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 70
Independent Study Hours: 230
Total Learning Hours: 300
Assessment
- PORTFOLIO weighted at 20%
- PORTFOLIO weighted at 60%
- JOURNAL weighted at 20%
Module Details
Module Indicative Content
Students will be introduced to professional practice in the media industry. A live brief will be a major aspect of this module, and students will be expected to gain much evidence for assessment through work related experience.
At this introductory level to the industry students will be expected to raise their awareness of the industry by working with others in a team. This 30 credit module will be broken roughly into two parts; first students will look at products already in use, such as promotional DVDs, community recording or public information films in order to understand production processes.
The second part of the module will comprise working as part of a team on the development of a new product, such as a community arts film, or the documenting of local industry/way of life ? city or rural. The kind of product developed may be informed by actual work placements. If students are not working in industry they must seek a client, and liaise with them, in order to create an end product that has a real and meaningful purpose. It is important that a realistic project is undertaken, both in terms of industry experience and scale ? students should not at this stage be expected to be too ambitious, and will be guided by their mentor and tutor regarding the suitability of the work.
Students will gain insights into audience and markets and how this relates to moving image production. They will apply skills gained in other modules in a professional context. They will be encouraged to work innovatively and creatively to meet agreed work outcomes, such as designing and promoting a media product for specific clients or target audiences.
Skills relating to entrepreneurship in the working environment will be identified and considered - such as promoting creative work to attract new markets, communicating with clients and presenting a media production safety and successfully. Health and safety will be included as an important aspect of this module.
Students will be expected to carry out independent research work to inform their work, such as demographics, competition and similar products and services. The learning journal will continue to be used to record and reflect the student's progress through the pathway.
At this introductory level to the industry students will be expected to raise their awareness of the industry by working with others in a team. This 30 credit module will be broken roughly into two parts; first students will look at products already in use, such as promotional DVDs, community recording or public information films in order to understand production processes.
The second part of the module will comprise working as part of a team on the development of a new product, such as a community arts film, or the documenting of local industry/way of life ? city or rural. The kind of product developed may be informed by actual work placements. If students are not working in industry they must seek a client, and liaise with them, in order to create an end product that has a real and meaningful purpose. It is important that a realistic project is undertaken, both in terms of industry experience and scale ? students should not at this stage be expected to be too ambitious, and will be guided by their mentor and tutor regarding the suitability of the work.
Students will gain insights into audience and markets and how this relates to moving image production. They will apply skills gained in other modules in a professional context. They will be encouraged to work innovatively and creatively to meet agreed work outcomes, such as designing and promoting a media product for specific clients or target audiences.
Skills relating to entrepreneurship in the working environment will be identified and considered - such as promoting creative work to attract new markets, communicating with clients and presenting a media production safety and successfully. Health and safety will be included as an important aspect of this module.
Students will be expected to carry out independent research work to inform their work, such as demographics, competition and similar products and services. The learning journal will continue to be used to record and reflect the student's progress through the pathway.
Module Additional Assessment Details
Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.
Assessment 1: A portfolio of information relating to the use of a moving image product, to include such areas as market research, target markets, relevant strategic planning documents. An associated commentary explaining the purpose of market research [Learning Outcome 1] (20%).
Assessment 2: A portfolio of work in response to a moving image production brief: to include research, indication of a range of possible responses leading to a selected approach with justification for choices made (60%) [Learning Outcomes 2, 3]
Assessment 3: The Reflective Learning Journal showing the student's assimilation of information and exploration of creative responses to problems and ideas. (20%) [Learning Outcome 4]
Assessment 1: A portfolio of information relating to the use of a moving image product, to include such areas as market research, target markets, relevant strategic planning documents. An associated commentary explaining the purpose of market research [Learning Outcome 1] (20%).
Assessment 2: A portfolio of work in response to a moving image production brief: to include research, indication of a range of possible responses leading to a selected approach with justification for choices made (60%) [Learning Outcomes 2, 3]
Assessment 3: The Reflective Learning Journal showing the student's assimilation of information and exploration of creative responses to problems and ideas. (20%) [Learning Outcome 4]
Module Learning Strategies
An introductory briefing at onset of module: 1 Hour
Interim Briefings x 4: 4 Hours
Seminars, lectures and group tutorials considering production, target audiences and health & safety: 10 Hours
Media workshops and studio tutorials: 40 Hours
Work related Tutorials: 10 Hours
Group critiques: 5 hours
Total contact time per student: 70 Hours per student.
Interim Briefings x 4: 4 Hours
Seminars, lectures and group tutorials considering production, target audiences and health & safety: 10 Hours
Media workshops and studio tutorials: 40 Hours
Work related Tutorials: 10 Hours
Group critiques: 5 hours
Total contact time per student: 70 Hours per student.
Module Resources
Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.
Module Texts
Kotler P et al - Principles of Marketing (Pie, 2004)
Millerson G - Video Production Handbook (Focal Press, 1992)
The Essential Marketing Sourcebook, Ross Jay. (1998)
Musberger and Rober M - Single Camera Video Production (Focal Press, 1993)
Orlebar J - Digital Television Production (Edward Arnold, 2002)
Rabiger M - Directing the Documentary (Focal Press, 1997)
www.avid.co.uk www.sounddogs.com/start.asp
www.trackline.com www.filmeducation.co.uk
www.dvcafe.com www.bbcfootage.com
www.dscoop.com www.prs.co.uk
Millerson G - Video Production Handbook (Focal Press, 1992)
The Essential Marketing Sourcebook, Ross Jay. (1998)
Musberger and Rober M - Single Camera Video Production (Focal Press, 1993)
Orlebar J - Digital Television Production (Edward Arnold, 2002)
Rabiger M - Directing the Documentary (Focal Press, 1997)
www.avid.co.uk www.sounddogs.com/start.asp
www.trackline.com www.filmeducation.co.uk
www.dvcafe.com www.bbcfootage.com
www.dscoop.com www.prs.co.uk