Atkinson K. (2010) Getting Your Sh*t Together: A Professional Practices Manual for Artists. London: Createspace.
Beam L.S. (2008) The Creative Entrepreneur: A Diy Visual Guidebook for Making Business Ideas Real. Bloomington, Indiana: Quarry Books.
Bilton C. (2007) Management and Creativity: From Creative Industries to Creative Management. Oxford: Wiley Blackwell.
Branagan A. (2011) The Essential Guide to Business for Artists and Designers. London: A & C Black Publishers Ltd .
Branagan A. (2011) A Pocket Business Guide for Artists and Designers: 100 Things You Need to Know. London: A & C Black Publishers Ltd .
Collins H. (2010) Creative Research: The Theory and Practice of Research for the Creative Industries. Worthing: AVA publishing.
Ess C. (2009) Digital Media Ethics. Cambridge: Polity Press.
Maylor, H. (2010) Project Management . 4th ed. London: FT Prentice Hall.
Moon, J. (2005) Reflection in Learning and Professional Development. Routledge
Negrino, T. (2004) Creating and Presenting in PowerPoint. Peachpit Press
Ruston A. (2005) Artist's Guide to Selling Work . London: A & C Black Publishers Ltd.

Websites:
http://www.hse.gov.uk/
http://www.nsead.org/hsg/index.aspx
www.a-n.co.uk
www.photobiz.com

Students will have access to studio space and college library and computer resources.
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

Introduction to module
Research workshops
Presentation skills workshops, including communication techniques, creating visual support materials, persuasive communication etc
Seminars considering and evaluating learning
Group tutorials, presentations and critiques with formative feedback
Individual tutorials

Assessment 1: 100% Course work submitted as complete portfolio, assessment weighting below:

30% PROFESSIONAL SKILLS & PLANNING –¿including supporting research, project proposals, and evaluations related to the production of the projects. [LO 2, 5]


70% PERSONAL DESIGN OUTCOMES –¿supported visual investigation and a personal response to the themes covered in this module. [LO 1, 3, 4]

Formative assessment:

A presentation, which may be a group effort, proposing the key elements of the event or activity planned for the second assessment of the module and identifying the industry requirements to be considered.

In this module you will investigate a success story that relates to your area, evaluate the reasons for the success, and present your findings to an audience. This will allow you to show your understanding of the way contemporary practitioners operate, and relate it to your own work. You will be able to consider the practical constraints that influence how contemporary art practitioners reach their audience, and gain an insight into external factors such as legislation and ethical requirements.

You will participate in the planning of an event or activity and consider the responsibilities associated with working to timescales and with others in the creative workplace. You will then be able to evaluate your own progress and reflect upon your strengths and weaknesses. You will consider how to develop your experience in order to broaden and deepen your skills and associated portfolio to fulfil your future goals, whether they be academic or vocational.

Current legislation and expected changes will be studied, such as:
Health and Safety, Criminal Records Clearance, Working with Children & Vulnerable People, Copyright, Data Protection, Permissions, Equal Opportunities, Public Liability, Intellectual Property Rights.