Baines, S. (1987) Terpsichore in Sneakers. Wesleyan University Press
Berkun S. (2005). The Art of Project Management. Cambridge, Massachussetts: O'Reilly Media.
Gifford C. (2005) Advertising and Marketing: Developing the Marketplace (Influence and Persuasion) . Oxford: Heinemann.
McFee, G. (1992) Understanding Dance. Routledge
Owen J. (2005). How to Lead: What You Actually Need to Do to Manage, Lead and Succeed. Harlow: Prentice Hall.
Preston Dunlop & Sanchez-Colberg. (2002) Dance and the Performative. Verve Publishing
Stone M. &, Foss B & Bond A. (2004). Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer. London: Kogan Page.
Strinati, D. (2003) An Introduction to the Theories of Popular Culture 2nd Ed.Routledge

Journals:
International Small Business Journal The Economist

Websites:
Artsin Productions Limited http://www.artsinleicestershire.co.uk/businessforthearts.htm 2011

Introduction to module
Series of lectures, visits and seminars relating to performance history and context
Workshops developing journal content with studio tutorials
Problem solving workshop
Performance skills development
Research workshops
Practical studio workshops
Methods of evaluation
Group tutorials and critiques with formative feedback
Individual tutorials

You will be able to explore the artistic, social and political influences on performance over a significant period, in order to evaluate reasons for current trends in dance and/or theatre arts. You will gain insights into the impact of context on sector trends so that you can plan your practical work with a better understanding of the cultural expectations of the audience you are aiming for. By recording your findings in your Reflective Learning Journal you will be able to develop your analytical and evaluative skills through discussing the ideas and influences relating to your work.

This module helps you to deepen your experience of the application of skills, and you will be able to relate the theory and context that you are exploring in your Reflective Learning Journal with the application of your skills in a professional context. You will be expected to gain a substantial part of the evidence for assessment from work-related projects. You will address an identified need in the working environment, which may be part of a larger programme of work being undertaken, or experience associated with working freelance or in an entrepreneurial role. This may for example be developing a site-specific performance, or working on performance activities for a community project or in a public venue. Understanding who the product/performance is aimed at will be an important factor in the design and development of the work.

You will increasingly be working independently, and may identify and/or initiate a project in order to meet the outcomes of the module: such a project should be planned in consultation with your tutor and, where appropriate, your mentor.

Assessment 1: A substantial illustrated Reflective Learning Journal, containing key performance milestones that have occurred over a significant period of time - typically from the 19th century through to the 21st century - with reference to national and international social, cultural and political context. The Journal should include influential examples relating to your own specialism in dance and/or theatre arts. (50%) [LO 1, 2, 3]

Assessment 2: A response to a brief requiring teamwork and negotiation skills, demonstrating involvement in the design, creation and delivery of a performance for an identified target audience that demonstrates your understanding of the wider cultural context of the performance industry. (50%) [LO 4, 5, 6]

Formative assessment: Peer review of the Reflective Learning Journal, to include evaluation of the breadth and depth of the journals, and their ability to demonstrate students' analysis of the areas covered.

You will have access to suitably equipped performance spaces and associated resources in the college.

Students will have access to studio space and college library and computer resources. University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp