APPLY KNOWLEDGE OF KEY CONCEPTS AND APPROACHES TO CREATIVE PRACTICE, USING MEDIA AND MATERIALS EFFECTIVELY, TO PROVIDE A FIRM FOUNDATION AND SKILLS BASE TO EXPAND AND ENHANCE FUTURE WORK.

Knowledge & Understanding



GENERATE CREATIVE WORKS, PRESENTING SOLUTIONS IN APPROPRIATE VISUAL FORMS AND MEDIA.

Application.



ANALYSE METHODS IN THE DESIGN, DEVELOPMENT, AND PRODUCTION OF PERSONAL CREATIVE WORK AND VISUAL PROJECTS.


Analysis



COMMUNICATE EFFECTIVELY, PRESENTING INFORMATION AND IDEAS TO VARIED AUDIENCES USING RELEVANT VISUAL AND ORAL TECHNIQUES.


Communication

You will present for assessment face to face with tutor a body of work as outlined in the module information pack,. T this will is likely to include:


PORTFOLIO containing;

artwork and visual experimentation which demonstrates a range of personal response and approaches, growing proficiency, and understanding of each of the module themes and technical areas

visual journals and records documenting the progression of your work and creative decision-making

review and reflection of your work process, and how different methods have shaped your work and creative outcomes.

Preparation of creative works and outcomes to an appropriate standard

Selection and curation of design outcomes and creative works for display


The portfolio should present your work in a suitable and appropriately ‘designed’ format.


(LO1-4)


KEY INFORMATION SETS
100% coursework

This introductory module provides students with foundational knowledge and creative production skills crucial for successful engagement in studio tasks and design projects throughout the creative practices programme.



Students will participate in practical activities and technical workshops, boosting their confidence to explore and express personal ideas using a wide variety of skills, methods and techniques.



This may include areas such as; practical and visual approaches to research, contemporary drawing and image making, image and print creation, and introduction to photography and digital media. Students will also explore the use of visual methods (2D) and physical media and materials (3D) to explore visual principles like structure, composition, colour, and form. The details of specific workshops may change on an annual basis.



Students are encouraged to employ a variety of methods and materials to generate personal ideas. The module activities are designed to support student in crafting a strong portfolio and supporting visual journal, which are due for submission at the end of the module.



During mid-module reviews and production meetings, students discuss their work and the impact of research on their ideas. This cycle of creation, feedback, and refinement enhances each student's visual understanding and their ability to articulate visual concepts. The module emphasises conceptual thinking and the articulation of visual concepts, preparing students for future modules and creative careers.

Studio Foundations 01: Visual Investigation; equips students with essential creative production skills. Key activities include practical workshops and visual research in areas such as drawing and illustration, image creation, and photography. Students compile a portfolio and visual journal for assessment, displaying their creative works and documenting their creative working process. The module emphasises creative thinking and the articulation of visual ideas, preparing students for future creative careers

This studio module will integrate practical (technical, aesthetic) and theoretical aspects of creative practice and visual communication in project-based assessments and portfolio outcomes.


You will be required to participate in:

Introduction to module

Introductory lectures

Practical and technical workshops –¿covering a wide range of image, media, and materials based approaches.

Visual research methods

Formative assessment –¿group review meetings, and mid-module presentations

Group tutorials and discussion

Individual tutorials and specialist guidance

Action planning and target setting

Independent study in support of your practical work



KEY INFORMATION SETS
24% scheduled Learning & Teaching activities
76% guided independent learning

Required Reading:

Adams, A. (1968). The Negative. Morgan & Morgan.

Adams, A. (1968). The Print. Morgan & Morgan.

Bang, M. (2000). Picture This, How Pictures Work. Chronicle Books.

Heller, S., & Talarico, L. (2010). Graphic: Inside the Sketchbooks of the World's Great Graphic Designers. Thames & Hudson.

Ingledew, J. (2011). A-Z of Visual Ideas. Laurence King.

Johnson, M. (2002). Problem Solved: A Primer in Design & Communications. Phaidon Press.

McAlhone, B. & Stuart, D. (1999). A Smile in the Mind. Phaidon Press.

McLaren, S. (2014). Photographers Sketchbooks. Thames and Hudson.

Müller, J. (2022). The History of Graphic Design (40th Edition). Taschen.

Neward, Q. (2002). What is Graphic Design? Rotovision.



Suggested Reading:

Blakemore, J. (2005). John Blakemore's Black and White Photography Workshop.

David Charles. Fancher, N. (2018). Chroma: A Photographer's Guide to Lighting with Color.

Rocky Nook. Hall, S. (2007). This Means This, This Means That: A User's Guide to Semiotics. Laurence King.

Hunter, F., Fuqua, P., & Biver, S. (2021). Light Science and Magic: An Introduction to Photographic Lighting. Focal Press (6th Edition).

Johnston, O. & Thomas, F. (1980). The Illusion of Life: Disney Animation.

Langford, M. & Andrews, P. (2007). Langford's Starting Photography: The Guide to Creating Great Images. Focal Press (5th Edition).

Male, A. (2014). Illustration, Meeting the Brief. Bloomsbury.

McLaren, S. (2014). Photographers Sketchbooks. Thames and Hudson.

Shermin, D. (2010). Creative Workshop: 80 Challenges to Sharpen the Mind. F and W Publications.

Wells, P. & Moore, S. (2016). The Fundamentals of Animation. Bloomsbury.

Wigan, M. (2006). Basics Illustration: Thinking Visually. AVA Publishing.

Wyatt, A. (2010). The Complete Digital Animation Course: Principles, Practices, and Techniques: A Practical Guide for Aspiring Animators. BES Pub.

Zeegen, L. (2012). The Fundamentals of Illustration. Bloomsbury.

Studio Foundations 01: Visual Investigation; equips students with essential creative production skills. Key activities include practical workshops and visual research in areas such as drawing and illustration, image creation, and photography. Students compile a portfolio and visual journal for assessment, displaying their creative works and documenting their creative working process. The module emphasises creative thinking and the articulation of visual ideas, preparing students for future creative careers