EXPLORE VISUAL COMMUNICATION APPROACHES AND THE DESIGN PROCESS TO CONVEY INFORMATION AND MEANING.

Communication


APPLY KNOWLEDGE AND SKILLS GAINED FROM RESEARCH AND EXPERIMENTATION TO PRODUCE VISUAL SOLUTIONS THAT ADDRESS AN INTENDED TASK, PURPOSE, OR AUDIENCE.

Application

Working with others


IDENTIFY THE VALUE OF DIFFERENT VISUAL APPROACHES, MEDIA, AND TECHNIQUES WHEN SOLVING CREATIVE PROBLEMS.

Problem Solving


ANALYSE THE INFLUENCE OF DIFFERENT VISUAL APPROACHES ON AUDIENCE PERCEPTIONS, SHOWING AWARENESS OF THE APPROACHES TAKEN BY OTHER CREATIVE PRACTITIONERS.


Analysis / Visual Analysis

You will present for assessment a body of work as outlined in the module information pack, this will include:


Portfolio containing;

artwork and outcomes demonstrating enhanced skills and ability to present creative solutions in various formats

Development of personal ideas through creative investigation, and the application of specialist media and materials, to formulate a range of visual proposals

visual journal/s recording the progression of your work, including investigative efforts, experimental stages, and the integration of knowledge gained from other artists' or designers' creative processes into your own work.

Review and reflection of your creative process, explaining how the design process and insights from other artists or designers influenced and improved your work and outcomes.


The portfolio should be presented in an appropriately ‘designed’ format’.


(LO1-4)


KEY INFORMATION SETS
100% coursework

This module delves into the creative process, focusing on developing design solutions and conveying information in diverse ways. Students will tackle practical aspects of image creation, adapting ideas, and solving visual problems. They are encouraged to experiment with various media approaches, both digital and non-digital, to express information in visually stimulating ways.

Building on the practical tasks and visual investigation skills learned in the previous semester, this module challenges students to use creative thinking and visual language to create innovative solutions. The module will include a variety of design activities and workshops, which may cover typography, image, language, design process, layout, color production, and media and materials usage. Students are encouraged to adopt an experimental approach, exploring diverse approaches to media, including digital. The details of specific workshops may change on an annual basis.

Throughout this module, students will understand the importance of relevant research and effective presentation techniques. Each student's creative practice and outputs will be assessed through a mid-semester presentation using varied presentation methods. The tasks will involve solving visual communication problems by identifying an issue, gathering information, experimenting with media to generate ideas, and proposing and evaluating potential solutions. These should be refined into finished pieces, ready for presentation.

This module demands a thoughtful application of both conventional and unconventional media and visual problem-solving, promoting invention and media exploration.

Studio Foundations 02: Design & Application; focuses on visual communication and design process. It encourages the use of diverse media approaches to create innovative solutions. Students develop a portfolio showcasing their creative process and outcomes. The curriculum includes practical design activities, workshops, and presentations.

This studio module will integrate practical (technical, aesthetic) and theoretical aspects of creative practice and visual communication in project-based assessments and portfolio outcomes.


You will be required to participate in:

Introduction to module

Introductory lectures

Practical and technical workshops –¿covering elements of design process, design thinking, visual communication and creative production techniques.

Formative assessment –¿group review meetings, and mid-module presentations

Group tutorials and discussion

Individual tutorials and specialist guidance

Action planning and target setting

Independent study in support of your practical work


KEY INFORMATION SETS
24% scheduled Learning & Teaching activities
76% guided independent learning

Required Reading:

Albers, J. (1963). Interactions of Color: Yale University Press.

Ambrose, G (2009). Design Thinking - Basics Design 08. London: AVA Publishing.

Dondis, A. Donis. (1974). A Primer for Visual Literacy. MIT Press.

Eisner, W. (2008) Graphic Storytelling and Visual Narrative. Principles and Practices from the Legendary cartoonist. W.W.Norton & Company Inc. NY.

Johnson M. 2002. Problem Solved: A Primer in Design & Communications. Phaidon Press.

Leborg, Christian. (2006). Visual Grammar. Princeton Architectural Press.

McLuhan, M., Fiore, Q. & Agel, J. 1967. The Medium is the Massage. Penguin.

Muybridge E. 1995. 'The Human Figure in motion'. Dover Press.

Muybridge E. 1967. 'Animals in Motion' Dover Press.

Odling-Smee A. 2002. The New Handmade Graphics. Rotovision.

Ruder, Emil. (2004).¿Graphic Design Manual: Principles and Practice. Verlag¿Niggli.



Suggested Reading:

Chong, Andrew. (2007) Basics Animation: Digital Animation. AVA.

Clarke, G (1997). The Photograph. Oxford University Press.

Edwards B (2001) The New Drawing on the Right Side of the Brain HarperCollins.

Hill, P (2007). Approaching Photography. Photographer's Institute Press.

Hyland, A. 2003. Hand to Eye: Contemporary Illustration. Laurence King.

Johnston, Ollie & Thomas, Frank. (1980) The Illusion of Life: Disney Animation.

Lee, S. (2011) Stan Lee's How to Write Comics. Watson-Guptill Publications NY.

Maintbrough, S. (2007) How to Draw Noir Comics. The Art and Technique of Visual Storytelling. Watson-Guptill Publications NY.

Male, A (2019) The Power and Influence of Illustration: Bloomsbury.

Mateu-Mestre, M. (2010) Framed Ink Drawing and Composition for Visual Storytellers. Design Studio Press. USA.

McCloud, S. (2000) Reinventing Comics. How Imagination and Technology are Revolutionizing an Art Form. Harper Collins Publishers Inc. NY.

Moore, A. (2008) Alan Moore's Writing For Comics. Avatar Press. UK.

Stanchfield W & Hahn D (2009) Drawn to Life: 20 Golden Years of Disney Master Classes: The Walt Stanchfield Lectures - Volume 1 & 2 Focal Press.

Szarkowski, J (1973). Looking at Photographs: 100 Pictures from the Collection of the Museum of Modern Art. New York: Museum of Modern Art.

Szarkowski, J (2007). The Photographer's Eye. The Museum of Modern Art.

Wells, Pau & Moore, Samantha (2016) The Fundamentals of Animation. Bloomsbury.

Wigan, M (2014) Thinking Visually for Illustrators: Bloomsbury.

Wyatt, Andy (2010) The Complete Digital Animation Course: Principles, Practices, and Techniques: a Practical Guide for Aspiring Animators. BES Pub.

Digital Suites

Specialist teaching spaces and resources; including studios, photographic studio, motion capture, Etc.
Lecture theatre and teaching rooms
Design collection
Library
IT facilities and digital suites.



The canvas virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.


Additional resources may be shared by the teaching team through the following digital platforms; MS Teams, Notion, OneDrive or Padlet.