Present research relating to the creative arts in an organised manner and evaluate the information retrieved and utilise it appropriately.

Enquiry


Express design intentions and justify choices

Learning


Identify requirements and constraints of a brief and suggest alternative responses.

Problem-Solving


Recognise the link between theory and practice, consider personal responsibilities in practical situations and demonstrate a better understanding of own learning process.

Reflection


Use different forms of written, visual and verbal communication to show understanding of how different forms of expression suit different purposes,

audiences and circumstances.

Communication

Assessment 1: Creative brief outcome influenced by exploration into target market/market research (60%) [LO 2, 3 and 5]


Assessment 2: Presentation (10 minutes) reflecting on the project outcome. (20%) [LO 1, 3 and 5]


Assessment 3: Reflective Learning Journal - from the start - middle - final outcomes (20%) [LO 1, 2, 3 and 4]


Further clarity will be provided in detailed project brief.

In this module, you’ll experiment with various mark-making techniques and explore the language of visual arts. You’ll learn to communicate your understanding of formal elements and concepts through diverse methods. You’ll also consider how trends, technology, and financial factors influence your work. By sharing and discussing ideas with peers and tutors, you’ll develop a personal style and gain confidence in presenting visual concepts. This module equips you with the skills to navigate and contribute to the dynamic field of visual arts.

Introductory briefing at onset of module
Workshops, to include demonstrations, studio tutorials and exploration of different media
Group tutorials and critiques with formative feedback
Individual tutorials

VLE (Virtual Learning Environment)

Books:
Bolton, G., 2010. Reflective Practice: Writing and Professional Development. 3rd ed. SAGE Publications.

Bhargava, R., 2020. Non-Obvious Megatrends: How to See What Others Miss and Predict the Future. Idea Press Publishing

Davis, D., 2016. Creative Strategy and the Business of Design. HOW Books.

Gannett, A., 2018. The Creative Curve: How to Develop the Right Idea, at the Right Time. Currency.

Holt, D. and Cameron, D., 2010. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press.

Raymond, M., 2010. The Trend Forecaster's Handbook. Laurence King Publishing.


D’souza, N., Kutty, A. and Torrado, T. (2023) ‘Spaces that Foster and Support Creativity and Collaboration in Art + Design Incubators’, International journal of design in society, 17(2), pp. 43–69. Available at: https://doi.org/10.18848/2325-1328/CGP/v17i02/43-69.


Jeldes, J.C. et al. (2022) ‘Aconcagua Fablab: Learning to Become with the World through Design and Digital Fabrication Technologies’, The international journal of art and design education, 41(1), pp. 23–38. Available at: https://doi.org/10.1111/jade.12394.


Mortati, M. (2022) ‘New Design Knowledge and the Fifth Order of Design’, Design issues, 38(4), pp. 21–34. Available at: https://doi.org/10.1162/desi_a_00695.


Websites:
http://www.tate.org.uk/collections/glossary/definition.jsp?entryId=427
http://www.jerwoodvisualarts.org/page/3095/Jerwood+Drawing+Prize+2010


Staffordshire University Online Resources
Academic Skills Guides: http://www.staffs.ac.uk/support_depts/infoservices/learning_support/academic_skills/
Harvard Referencing Guide: http://www.staffs.ac.uk/support_depts/infoservices/learning_support/refzone/harvard/index.jsp

Students will have access to studio space and college library and computer resources.
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

This module takes the form of an introduction to professional practice in the Creative Arts. Live work will be a major aspect of this module, and you will be expected to gain some of the evidence for assessment through a work-related brief.

You will gain an insight into audiences and markets, and how this relates to creative design. The skills you have learned in other modules will be applied in a professional context. You will be encouraged to work innovatively and creatively to meet agreed work outcomes, such as designing and promoting products or performances for specific clients or target audiences.

You will be looking at skills relating to entrepreneurship in the working environment - such as promoting creative work and ideas to attract new markets, communicating with clients, and presenting artefacts or performances safely and successfully. Health and Safety will be included as an important aspect of the module.

You will be expected to carry out independent research to inform your work, such as
demographics, competition and similar products and services, and demonstrate that you understand why investigating these areas is so important.