Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1: The planning and implementation of a major New Media production, negotiated with tutors and mentor (60%) [Learning Outcome 1]

Assessment 2: Portfolio of evidence of media project management (20%) [Learning Outcome 2]

Assessment 3: Reflective Learning Journal. (10%) [Learning Outcome 3]

The purpose of this module is to allow students to take personal responsibility for a major new media production, building on the experience of the whole learning programme. The critical evaluation of the smaller project in Exploring Specialist Pathway 2 (Digital Media Production - New Media) should inform the approach and management of this project. The module is supported by Professional and Contextual Studies 2 module, where students will investigate the skills associated with leadership and management.

A key theme that should be explored is one of working independently, in that the student will be expected to identify potential and generate responses to fulfil a clearly articulated need and/or aspiration. This may be industry directed or academic, and in any of a range of roles.

Examples of projects students might work on would be setting up a company to distribute their own work, creating a major new media product for a new audience, identifying needs and establishing a new media area in an existing non-new-media company.

Students will be expected to identify and engage with client or clients, work creatively and innovatively and successfully promote work. Targets and timescales should be action planned as part of a well managed project that fully embraces professional considerations: to include financial management, health and safety, legal and ethical requirements and a wide range of communication methods.

As students will be working on diverse projects, individual tutorials will be an important aspect of the module. For students wishing to take an academic route, counselling regarding the nature and suitably of the assignment should be sought: a written academic study of an appropriate depth and breadth should be a major part of the brief.

Darling, D. The Networking Survival Guide. (Mcgraw Hill, 2003)
Burken, A The Art of project management (O'Reilly, 2005)
Deeprose, D. Team Coach: Vital New Skills for Supervisors and managers in Team environment (Amacom, 1995)
Kotler, P. Principles of Marketing. (Prentice Hall, 2005)
Jarvis P. A Production Handbook ( Focal Press, 1993)
Popper F. The Art of the Electronic Age ( Thames & Hudson, 1997)

www.angelfire.com
www.blueroom.com/internet
www.geocities.com
www.useit.com
www.webreference.com/dlab/9705/index.html
www.webreference.com/graphics/column43

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.

A media base room, edit suites, Sony PD170 DV cameras, tripods, Avid editing suites, Final Cit Pro editing suites, DVD Studio Pro 4 authoring kit, 1 DVD, image manipulation software, (Lightwave 3D, Dreamweaver, Adobe After Effects, Photoshop CS2, DVD Studio Pro4) and a range of digital still cameras.

Introduction to module: 2 Hours
Project management: 10 hours
Communication methods workshops and seminars: 20 Hours
Practical media studio workshops: 20 Hours
Event and activity visits: 20 Hours
Indvidual Tutorials: 5 Hours
Total Contact time: 77 hours.