Students must submit work for all assessments.
Assessment 1: The planning and implementation of a major photographic project, negotiated with tutors and mentor (60%) [Learning Outcome 1]
Assessment 2: Portfolio of evidence of photographic project management (20%) [Learning Outcome 2]
Assessment 3: Reflective Learning Journal. (20%) [Learning Outcome 3]

The purpose of this module is to allow students to take personal responsibility for a major photographic based project, building on the experience of the whole learning programme. The critical evaluation of the smaller project in Exploring Specialist Pathway 2 (Digital Media Production - Photography) should inform the approach and management of this project. The module is supported by Professional and Contextual Studies 2 module, where students will investigate the skills associated with leadership and management. In this module students will apply project management skills, teamwork and liaising with clients in a photographic business environment.

A key theme that should be explored is one of working independently, in that the student will be expected to identify potential and generate responses to fulfil a clearly articulated need and/or aspiration. This may be industry directed or academic, and in any of a range of roles.

Examples of projects students might work on would be setting up a company to distribute their own work, creating an extensive portfolio of work for a new audience, identifying needs and establishing a photographic service for an existing non-photographic company.

Students will be expected to identify and engage with client or clients, work creatively and innovatively and successfully promote work. Targets and timescales should be action planned as part of a well managed project that fully embraces professional considerations: to include financial management, health and safety, legal and ethical requirements and a wide range of communication methods.

As students will be working on diverse projects, individual tutorials will be an important aspect of the module. For students wishing to take an academic route, counselling regarding the nature and suitably of the assignment should be sought: a written academic study of an appropriate depth and breadth should be a major part of the brief.

Burken, A. The Art of Project Management (2005) O'Reilly
Frost, L. Photos That Sell: The Art of Successful Freelance Photography (2004) David & Charles
Hurn, D. Jay, B. On Being a Photographer: A Practical Guide (2001) Lenswork Publishing
Kotler, P. Principles of Marketing (2005) Prentice Hall
Evening, M. Adobe Photoshop for Photographers: A Professional Image Editor's Guide to the Creative Use of Photoshop for the Macintosh and PC (2005) Focal Press
Writers and Artists Yearbook (2006) A & C Black Publishers Ltd

Students will access resources particular to the photographic pathway. Computer suite with printing facilities, multimedia authoring and image manipulation software, photographic studio with lighting, processing facilities, cameras.

Introduction to module: 2 Hours
Project management: 10 hours
Communication methods workshops and seminars: 20 Hours
Practical photographic workshops: 20 Hours
Event and activity visits: 20 Hours
Indvidual Tutorials: 5 Hours
Total Contact time: 77 hours.