Module Descriptors
PERSONAL DEVELOPMENT IN SPECIALIST PATHWAY: GRAPHICS AND DIGITAL DESIGN
CCIF50212
Key Facts
Faculty of Arts and Creative Technologies
Level 5
30 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 77
Independent Study Hours: 223
Total Learning Hours: 300
Assessment
- PROJECT weighted at 80%
- JOURNAL weighted at 20%
Module Details
Module Additional Assessment Details
Students must submit work for both assessments:
Assessment 1: The planning and implementation of a major graphics and digital design product, including evidence of project management, negotiated with tutors and mentor (80%) [Learning Outcomes 1 & 2]
Assessment 2: Reflective Learning Journal (20%) [Learning Outcome 3]
Assessment 1: The planning and implementation of a major graphics and digital design product, including evidence of project management, negotiated with tutors and mentor (80%) [Learning Outcomes 1 & 2]
Assessment 2: Reflective Learning Journal (20%) [Learning Outcome 3]
Module Indicative Content
The purpose of this module is to allow students to take personal responsibility for a major graphics and digital design product and associated processes, building on the experience of the whole learning programme. The critical evaluation of the smaller project in Exploring Specialist Pathway 2 should inform the approach and management of this project. The module is supported by Professional and Contextual Studies 2 module, where students will investigate the skills associated with leadership and management.
A key theme that should be explored is one of working independently, in that the student will be expected to identify potential and generate responses to fulfil a clearly articulated need and/or aspiration. This may be industry directed or academic, and in any of a range of roles.
Examples of projects students might work on would be setting up a company to distribute their own work, creating a major graphics/digitally designed product for a new audience, or identifying needs and working as a designer for an existing company where there has been no designer previously (such as to develop a marketing campaign to sell services or products for the company).
Students will be expected to identify and engage with a client or clients, work creatively and innovatively and successfully promote work. Targets and timescales should be action planned as part of a well managed project that fully embraces professional considerations: to include financial management, health and safety, legal and ethical requirements and a wide range of communication methods.
As students will be working on diverse projects, individual tutorials will be an important aspect of the module. For students wishing to take an academic route, counselling regarding the nature and suitability of the assignment should be sought: a written academic study of an appropriate depth and breadth should be a major part of the brief.
True independent working is considered to be a reflection of a student's enthusiasm for the subject rather than 'locking themselves in a room and getting on with it'. Ideas should be brought to the tutorial sessions with a view to discussing possibilities rather than a presentation of set-in-stone concepts. Communication is a key part of design and students should consult and 'bounce ideas off' as many people as possible and keep their tutors and mentors 'in the loop' of the progression of their ideas.
A key theme that should be explored is one of working independently, in that the student will be expected to identify potential and generate responses to fulfil a clearly articulated need and/or aspiration. This may be industry directed or academic, and in any of a range of roles.
Examples of projects students might work on would be setting up a company to distribute their own work, creating a major graphics/digitally designed product for a new audience, or identifying needs and working as a designer for an existing company where there has been no designer previously (such as to develop a marketing campaign to sell services or products for the company).
Students will be expected to identify and engage with a client or clients, work creatively and innovatively and successfully promote work. Targets and timescales should be action planned as part of a well managed project that fully embraces professional considerations: to include financial management, health and safety, legal and ethical requirements and a wide range of communication methods.
As students will be working on diverse projects, individual tutorials will be an important aspect of the module. For students wishing to take an academic route, counselling regarding the nature and suitability of the assignment should be sought: a written academic study of an appropriate depth and breadth should be a major part of the brief.
True independent working is considered to be a reflection of a student's enthusiasm for the subject rather than 'locking themselves in a room and getting on with it'. Ideas should be brought to the tutorial sessions with a view to discussing possibilities rather than a presentation of set-in-stone concepts. Communication is a key part of design and students should consult and 'bounce ideas off' as many people as possible and keep their tutors and mentors 'in the loop' of the progression of their ideas.
Module Resources
Students will have access to a range of studios and studio resources, including digital technology, photographic studios, cameras and software packages. The colleges are committed to a continuous renewal and updating programme that reflects contemporary practice.
Module Learning Strategies
Introduction to module: 2 Hours
Project management: 10 hours
Communication methods workshops and seminars: 20 Hours
Practical media studio workshops: 20 Hours
Event and activity visits: 20 Hours
Indvidual Tutorials: 5 Hours
Total Contact time: 77 hours.
Work practice activities should comprise a minimum 120 hours, and include:
Identification and negotiation of a brief
Engaging with a client or clients
Planning and leading meetings
Managing the project and design process
Managing a budget
Responsibility for legal, ethical and health and safety issues
Project management: 10 hours
Communication methods workshops and seminars: 20 Hours
Practical media studio workshops: 20 Hours
Event and activity visits: 20 Hours
Indvidual Tutorials: 5 Hours
Total Contact time: 77 hours.
Work practice activities should comprise a minimum 120 hours, and include:
Identification and negotiation of a brief
Engaging with a client or clients
Planning and leading meetings
Managing the project and design process
Managing a budget
Responsibility for legal, ethical and health and safety issues
Module Texts
Bergvist L. D'artiste: Digital painting. Digital Artists Master Class (2004) Ballistic Publishing
Burke R. Project Management: planning & control techniques (2003) John Wiley & Sons
D & Ad Mastercraft. The graphics book (2002) Rotovision
Klenten R. Bourquin N. & Geiger T. Tres Logos (2006) Die Gestalten Verlag
Mantel S. Meredith J. Shafer S. Project Management in Practice (2001) John Wiley & Sons
Stoklossa U. (edited by Rempen T) Advertising ? New Techniques for Visual Seduction (2007) Thames & Hudson
Williams R. The Animators survival Kit: A working Manual of Methods, Principles and Formulas for Computer, Stop-motion, Games and Classical Animators (2001) Faber and Faber
Burke R. Project Management: planning & control techniques (2003) John Wiley & Sons
D & Ad Mastercraft. The graphics book (2002) Rotovision
Klenten R. Bourquin N. & Geiger T. Tres Logos (2006) Die Gestalten Verlag
Mantel S. Meredith J. Shafer S. Project Management in Practice (2001) John Wiley & Sons
Stoklossa U. (edited by Rempen T) Advertising ? New Techniques for Visual Seduction (2007) Thames & Hudson
Williams R. The Animators survival Kit: A working Manual of Methods, Principles and Formulas for Computer, Stop-motion, Games and Classical Animators (2001) Faber and Faber