In this module you will be able to explore and extend your skills in a range of photographic processes and applications: innovative and experimental uses of photographic skills will be encouraged.

You will apply your understanding of photography by producing a portfolio of work that is for an identified purpose, and shows appropriate visual communication. Examples of this might be a portfolio of photographs for an advertising campaign, or online promotion for a business or charity, or a presentation portfolio in a genre you wish to gain employment, such as industrial photography or photojournalism.

Relevant investigations would show how other products have been designed for the same target audience, and an evaluation of their success, including the use of visual imagery. You will be expected to assemble and evaluate contrasting material for a different target audience and purpose in order to compare and contrast approaches and strategies.

You will collect and collate a portfolio of work demonstrating your understanding of the way the media is influenced by social and contextual factors, and how a photographer can influence the interpretation of the media by society. You will consider examples of how the media industry has applied different approaches for different purposes. Typical examples might include how photographs are used in newspapers to convey ideas for particular audiences, and how context, framing, captioning etc. influences interpretation of photographs.

A portfolio, typically comprising:
A wide range of examples of visual communication, annotated to discuss and describe different uses of photographic imagery in different contexts and for different purposes. A response to a project brief, exploring and demonstrating the use of photographic communication for a specific purpose.
[LOs 1-3]

The content of the taught sessions will relate to your local area as well as giving you an insight into the national background of the photography industry. The module to include the following:

An introduction/briefing to the Module

A series of lectures, seminars, and demonstrations

Group critiques and production meetings & feedback

Individual Tutorials

You will have access to studio space and college library and computer resources. University learning resources are available on campus at South Staffordshire College, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

Books:
Adobe Photoshop CS5 Classroom in a Book [e-book] 2010 Adobe press. Available at: http://www.ebook3000.com/Adobe-Photoshop-CS5-Classroom-in-a-Book--PDF-exercise-files-_85319.ht ml
Ang, T. (2013). Digital Photography Masterclass: Advanced Photographic and Image-manipulation Techniques for creating Perfect Pictures. London: Dorling Kindersley.
La Grange A. (2005). Basic Critical Theory for Photographers. Waltham, Massachussetts: Focal Press.
Stokes, J. and Reading, A. eds., (1999). The Media in Britain. Basingstoke: Palgrave Macmillan.

Websites:
www.lensculture.com
http://tv.adobe.com/

1. DEMONSTRATE YOUR UNDERSTANDING OF COMPLEX USES OF PHOTOGRAPHIC COMMUNICATION.
Knowledge & Understanding

2. EVALUATE THE DIFFERENT APPROACHES POSSIBLE TO ACHIEVE A SPECIFIC OUTCOME. DEVELOP SUITABLE RESOLUTION FOR INTENDED PURPOSE.
Problem Solving

3. USE PHOTOGRAPHIC COMMUNICATION TO SUCCESSFULLY CONVEY IDEAS FOR A SPECIFIC PURPOSE.
Communication