Module Additional Assessment Details
Students must submit work for both assessments:
Assessment 1: The planning and implementation of a major photography product, including evidence of project management, negotiated with tutors and mentor (80%) [Learning Outcomes 1 & 2]
Assessment 2: Reflective Learning Journal (20%) [Learning Outcome 3]
Module Indicative Content
The purpose of this module is to allow students to take personal responsibility for a major photography product, building on the experience of the whole learning programme. The critical evaluation of the smaller project in Exploring Specialist Pathway 2 (Digital Media Production ¿ Moving Image) should inform the approach and management of this project. The module is supported by Professional and Contextual Studies 2 module, where students will investigate the skills associated with leadership and management.
A key theme that should be explored is one of working independently, in that the student will be expected to identify potential and generate responses to fulfil a clearly articulated need and/or aspiration. This may be industry directed or academic, and in any of a range of roles.
Examples of projects students might work on would be setting up a company to distribute their own work, creating a major photographic product for a new audience, or working freelance to supply diverse clients with photographic and related products.
Students will be expected to identify and engage with a client or clients, work creatively and innovatively and successfully promote work. Targets and timescales should be action planned as part of a well managed project that fully embraces professional considerations: to include financial management, health and safety, legal and ethical requirements and a wide range of communication methods.
As students will be working on diverse projects, individual tutorials will be an important aspect of the module. For students wishing to take an academic route, counselling regarding the nature and suitably of the assignment should be sought: a written academic study of an appropriate depth and breadth should be a major part of the brief.
Module Learning Strategies
Introduction to module: 2 Hours
Project management: 10 hours
Communication methods workshops and seminars: 20 Hours
Practical photographic workshops: 20 Hours
Event and activity visits: 20 Hours
Indvidual Tutorials: 5 Hours
Total Contact time: 77 hours.
Module Resources
Students will have access to College and University resources related to studio activity and research processes, as well as site specific resources related to their practice in photography.
Module Texts
Books:
Thomas G. & Ibbotson J. (2003). Beyond the Lens: Rights, Ethics and Business Practice for Professional Photographers . London: Association of Photographers.
Tracy J. & Gibson S. eds (2006). The Freelance Photographers Market Handbook 2010 . 26th ed. London: BFP Books.
Wells L. (2009). Photography a Critical Introduction . London: Routledge.
Wells L. (2002). The Photographer Reader . London: Routledge.
Websites:
http://tv.adobe.com/
www.networkstudentphotographers.co.uk