Module Descriptors
VISUAL STUDIES 2
CCIF50577
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 57
Independent Study Hours: 93
Total Learning Hours: 150
Assessment
- PORTFOLIO weighted at 40%
- PROJECT weighted at 60%
Module Details
Module Indicative Content
In this module students will be able to explore and extend their skills in the use of a range of media: innovative and experimental uses of traditional and new media will be encouraged.
The use of visual communication as a tool will be considered, with reference to its use in different circumstances and for different audiences and purposes. Students will apply their understanding by producing a form of visual communication for an intended purpose.
Students will collect and collate a portfolio of work demonstrating their understanding of the way images are influenced by social and contextual factors, and how an artist can influence the interpretation of images by presenting work in a preferred way.
The use of visual communication as a tool will be considered, with reference to its use in different circumstances and for different audiences and purposes. Students will apply their understanding by producing a form of visual communication for an intended purpose.
Students will collect and collate a portfolio of work demonstrating their understanding of the way images are influenced by social and contextual factors, and how an artist can influence the interpretation of images by presenting work in a preferred way.
Module Additional Assessment Details
Students must submit work for both assessments.
Assessment 1: A portfolio of examples of visual communication, annotated to discuss and describe different uses of imagery in different contexts and for different purposes (40%) [Learning Outcome 1]
Assessment 2: One project brief, demonstrating the use of visual communication for a specific purpose (60%) [Learning Outcomes 2,3]
Assessment 1: A portfolio of examples of visual communication, annotated to discuss and describe different uses of imagery in different contexts and for different purposes (40%) [Learning Outcome 1]
Assessment 2: One project brief, demonstrating the use of visual communication for a specific purpose (60%) [Learning Outcomes 2,3]
Module Learning Strategies
Introductory briefing at onset of module: 2 hours
Media demonstrations: 5 hrs
Lectures and seminars on visual communication, to include areas such as propaganda, journalism, advertising, illustration etc: 10 hrs
Workshops, including group and studio tutorials, group critiques and formative feedback: 35 hours
Individual tutorials: 5hrs
Total contact time 57hrs per student
Media demonstrations: 5 hrs
Lectures and seminars on visual communication, to include areas such as propaganda, journalism, advertising, illustration etc: 10 hrs
Workshops, including group and studio tutorials, group critiques and formative feedback: 35 hours
Individual tutorials: 5hrs
Total contact time 57hrs per student
Module Texts
Books:
Chandler, D. (2004). Semiotics: The Basics. . London: Routledge.
Frascina, F. (1992). Art in Modern Culture: An Anthology of Critical Texts . London: Phaidon Press.
Howells, R, (2003). Visual Culture: An Introduction . Cambridge: Polity Press.
Inglis, D. (2005). The Sociology of Art: Ways of Seeing. . Basingstoke: Palgrave Macmillan.
Palmer, F. (1990). Visual Elements of Art and Design. . London: Longman.
Journals:
www.eyemagazine.com (visual communication)
Modern Painters
Crafts
hotshoeinternational (photography)
Art Monthly (Fine art)
Websites:
http://www.aoiportfolios.com/
http://www.axisweb.org/
www.a-n.co.uk
Chandler, D. (2004). Semiotics: The Basics. . London: Routledge.
Frascina, F. (1992). Art in Modern Culture: An Anthology of Critical Texts . London: Phaidon Press.
Howells, R, (2003). Visual Culture: An Introduction . Cambridge: Polity Press.
Inglis, D. (2005). The Sociology of Art: Ways of Seeing. . Basingstoke: Palgrave Macmillan.
Palmer, F. (1990). Visual Elements of Art and Design. . London: Longman.
Journals:
www.eyemagazine.com (visual communication)
Modern Painters
Crafts
hotshoeinternational (photography)
Art Monthly (Fine art)
Websites:
http://www.aoiportfolios.com/
http://www.axisweb.org/
www.a-n.co.uk
Module Resources
Students will have access to studio facilities in all 3 colleges and specialist equipment relating to the emphasis of the local needs, as indicated in the qualification benchmark (P3)