Introduction to module: 2 hrs
Project management workshops: 5 hours
Written, visual & oral communication methods: 25 hrs
Funding sources and financial planning: 15 hrs
Research workshops: 10 hrs
Practical studio workshops: 20 hrs
Student presentations and evaluation: 10 hrs
Individual tutorials: 5 hrs per student

Total contact time 92 hrs pr student

This module works partly in parallel and partly in response to the student's findings from Investigation, Reflection and Expression 3. The work undertaken will be selected to fulfil needs identified in that module. The work may be directed towards an academic pathway or to industry and entrepreneurial progression with Moving Image at its core.

In Investigation, Reflection and Expression 3 students will have planned a project, in consultation with their tutors and industry partners. Should students be considering an academic progression, consultation should include a University tutor and other academic contacts, such as students or recent graduates. This module takes the form of implementing the project and evaluating the outcome. The project should be of an achievable scale, covering all aspects from research and planning through to implementation and evaluation, and include budgeting and finance, and business planning. Students should be applying entrepreneurial skills whilst implementing the project.

A wide range of communication experiences should form part of the module, such as meetings, presentations, writing for different purposes (e.g. bids for funding, extended essays, reports, letters, emails, minutes etc) interviews, promotion, advertising, negotiating techniques etc.

Examples of work students might carry out are: Identifying a local market or target audience and creating a product such as a DVD for educational or entertainment purposes, leading to an evaluation of the success of the project. Alternatively students might identify a place/person/subject that needs promotion or recording and carry out appropriate research, again leading to the design and production of a moving image product to fulfil the identified need, and afterwards evaluate its success or otherwise.

Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1: One industry brief, initiated by the student, designed to enhance identified progression skills needs (60%) [Learning Outcome 3]

Assessment 2: An evaluation of the project, with findings expressed through a range of communication methods (20%) [Learning Outcome 1]

Assessment 3: Reflective Learning Journal documenting the student's progress associated with the project (20%) [Learning Outcomes 1,2]

Gates R - Production Management for Film and Video (Focal Press, 1992)
Honthaner E L - The Complete Film Production Handbook(Focal Press, 2001)
Kindem G - Introduction to Media Production (Focal Press, 2001)
Millerson G - Video Production Handbook (Focal Press, 1992)
Musberger R - Single Video Camera Production (Focal Press, 2002)
Patz D - Film Production Management and Coordination (Butterworth-Heinneman, 2002)

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.