Module Descriptors
EXPLORING SPECIALIST PATHWAY 2 (BUSINESS AND MARKETING)
CCIF50660
Key Facts
School of Creative Arts and Engineering
Level 5
30 credits
Contact
Leader: Andrea Bedworth-Cook
Hours of Study
Scheduled Learning and Teaching Activities: 92
Independent Study Hours: 208
Total Learning Hours: 300
Assessment
- PORTFOLIO weighted at 70%
- PROJECT weighted at 20%
- JOURNAL weighted at 10%
Module Details
Module Texts
Davis Burns, L.& O. Bryant, N. The Business of Fashion: Designing, Manufacturing, and Marketing (2008) Fairchild Books
Hines, T & Bruce Butterworth, M. Fashion Marketing: Contemporary issues (2006)
Heinemann
Jackson, T & Shaw, D. Mastering Fashion Buying and Merchandising Management (2000) Palgrave Macmillan
Okonkwo, U. Luxury Fashion Branding: Trends, Tactics, Techniques (2007), Palgrave Macmillan
Rath, PM. et al .The Why of the Buy: Consumer Behaviour and Fashion Marketing (2008), Fairchild Books
Tungate, M. Fashion Brands: Branding Style from Armani to Zara (2008) Kogan Page Ltd
Hines, T & Bruce Butterworth, M. Fashion Marketing: Contemporary issues (2006)
Heinemann
Jackson, T & Shaw, D. Mastering Fashion Buying and Merchandising Management (2000) Palgrave Macmillan
Okonkwo, U. Luxury Fashion Branding: Trends, Tactics, Techniques (2007), Palgrave Macmillan
Rath, PM. et al .The Why of the Buy: Consumer Behaviour and Fashion Marketing (2008), Fairchild Books
Tungate, M. Fashion Brands: Branding Style from Armani to Zara (2008) Kogan Page Ltd
Module Resources
It is expected that students will have some work practice in this module.
They will have access to general and specialist art and design studios and resources at the college including computer suites and libraries. They will also have access to computer suites and libraries at the university.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
They will have access to general and specialist art and design studios and resources at the college including computer suites and libraries. They will also have access to computer suites and libraries at the university.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Special Admissions Requirements
AM25652-2 or equivalent
Module Indicative Content
This module builds on experience developed in Introduction to Specialist Pathway and Exploring Specialist Pathway 1 (Business and Marketing). The work undertaken will be selected to fulfil needs identified in that module. This module will revolve around the creative fulfilment of industry and/or client-led briefs in negotiation with tutors and mentors. The projects undertaken should be of an achievable scale, covering all aspects from research and planning through to implementation and evaluation.
A wide range of communication experiences should form part of the module, such as meetings, presentations to individuals and a range of panels, interviews, photographic shoot, writing for different purposes (e.g. e-mail, letters, applications / enquiries, brochures etc.)
Students will be expected to follow a personally directed pathway identifying outcomes that enable them to broaden their experience and understanding of the application of skills in a professional context, and to develop understanding and application of working at a professional level within their chosen context. Examples of the kind of work that students might carry out are: identification of a target market/audience and product (either self-made or in production) leading to research, design and creation of appropriate promotional support materials, a marketing strategy for a currently existing company, a business start-up plan for an identified fashion related product and/or range.
A wide range of communication experiences should form part of the module, such as meetings, presentations to individuals and a range of panels, interviews, photographic shoot, writing for different purposes (e.g. e-mail, letters, applications / enquiries, brochures etc.)
Students will be expected to follow a personally directed pathway identifying outcomes that enable them to broaden their experience and understanding of the application of skills in a professional context, and to develop understanding and application of working at a professional level within their chosen context. Examples of the kind of work that students might carry out are: identification of a target market/audience and product (either self-made or in production) leading to research, design and creation of appropriate promotional support materials, a marketing strategy for a currently existing company, a business start-up plan for an identified fashion related product and/or range.
Module Additional Assessment Details
Students must submit work for all assessments:
Assessment 1: A portfolio comprising the development work and resolved outcomes for industry-led briefs initiated by the client and student, designed to enhance identified progression skills needs (70%) [Learning Outcomes 1, 2, 4, 5, 6]
Assessment 2: An evaluation of the projects, with findings expressed through a range of communication methods (20%) [Learning outcomes 2, 3]
Assessment 3: Reflective Learning Journal considering the success of the experience in relation to the chosen progression pathway (10%) [Learning Outcomes 2, 3]
Assessment 1: A portfolio comprising the development work and resolved outcomes for industry-led briefs initiated by the client and student, designed to enhance identified progression skills needs (70%) [Learning Outcomes 1, 2, 4, 5, 6]
Assessment 2: An evaluation of the projects, with findings expressed through a range of communication methods (20%) [Learning outcomes 2, 3]
Assessment 3: Reflective Learning Journal considering the success of the experience in relation to the chosen progression pathway (10%) [Learning Outcomes 2, 3]
Module Learning Strategies
Indicative:
Introduction to module: 2 hrs
Project management workshops: 5 hrs
Written, visual and oral communication methods: 25 hrs
Business workshops: 45 hrs
Student presentations and evaluation: 10 hrs
Individual tutorials: 5 hrs per student
Total contact time: 92 hrs per student
Introduction to module: 2 hrs
Project management workshops: 5 hrs
Written, visual and oral communication methods: 25 hrs
Business workshops: 45 hrs
Student presentations and evaluation: 10 hrs
Individual tutorials: 5 hrs per student
Total contact time: 92 hrs per student