Students must submit work for all assessments, and must pass the Reflective Learning Journal assessment.

Assessment 1: One industry brief, initiated by the student, designed to enhance identified progression skills needs (60%) [Learning Outcome 3]

Assessment 2: An evaluation of the project, with findings expressed through a range of communication methods (20%) [Learning Outcome 1]

Assessment 3: Reflective Learning Journal documenting the student's progress associated with the project (20%) [Learning Outcomes 1,2]

This module works partly in parallel and partly in response to the student's findings from Investigation, Reflection and Expression 3. The work undertaken will be selected to fulfil needs identified in that module. The work may be directed towards an academic pathway or to industry and entrepreneurial progression in the New Media Industry.

In Investigation, Reflection and Expression 3 students will have planned a project, in consultation with their tutors and industry partners. Should students be considering an academic progression, consultation should include a University tutor and other academic contacts, such as students or recent graduates. This module takes the form of implementing the project and evaluating the outcome. The project should be of an achievable scale, covering all aspects from research and planning through to implementation and evaluation.

A wide range of communication experiences should form part of the module, such as meetings, presentations, writing for different purposes (e.g. bids for funding, extended essays, reports, letters, emails, minutes etc) interviews, promotion, advertising, negotiating techniques etc.

Examples of work students might carry out are: Identifying a local market or target audience and creating a new media product such as a website or interactive screen based media product for educational or entertainment purposes, leading to an evaluation of the success of the project. Alternatively students might identify a place/person/subject that needs promotion or recording and carry out appropriate research, again leading to the design and production of a new media product to fulfil the identified need, and afterwards evaluate its success or otherwise.

Introduction to module: 2 hrs
Project management workshops: 5 hours
Written, visual & oral communication methods: 25 hrs
Funding sources and financial planning: 15 hrs
Research workshops: 10 hrs
Practical studio workshops: 20 hrs
Student presentations and evaluation: 10 hrs
Individual tutorials: 5 hrs per student

Total contact time 92 hrs per student

Students will access resources particular to the new media pathway. A media base room, video edit suites, DV cameras, DVD Authoring kit, image manipulation software, 3D digital manipulation software and digital still cameras.

A media base room, edit suites, Sony PD170 DV cameras, tripods, Avid editing suites, Final Cit Pro editing suites, DVD Studio Pro 4 authoring kit, 1 DVD, image manipulation software, (Lightwave 3D, Dreamweaver, Adobe After Effects, Photoshop CS2, DVD Studio Pro4) and a range of digital still cameras.

Burken A - The Art of Project Management (O'Reilly, 2005)
Crisp M - The Practical Director (Focal Press 1993)
Deeprose D - Team Coach: Vital New Skills for Supervisors and managers in a Team environment (Amacom, 1995)
Jarvis P - A production handbook ( Focal Press, 1993)
Stokes Jane & Reading Anna (eds) - The Media in Britain (Macmillan, 1999)

3D cafe (http://www.3Dcafe.com)
3D artists work (http://www.3Dcafe.com)
3D Studio Max tutorials (http://www.3Dcafe.com/asp/websites.asp#animation)
3D Artist (http://www3dartist.com)
3D magazines (http://www.3Dcafe.com/asp/zines.asp)
3D Design (http://www.3d-design.com)