Students will access resources particular to the photographic pathway. Computer suite with printing facilities, multimedia authoring and image manipulation software, photographic studio with lighting, processing facilities, cameras.

Introduction to module: 2 hrs
Project management workshops: 5 hours
Written, visual & oral communication methods: 25 hrs
Funding sources and financial planning: 15 hrs
Research workshops: 10 hrs
Practical studio workshops: 20 hrs
Student presentations and evaluation: 10 hrs
Individual tutorials: 5 hrs per student

Total contact time 92 hrs pr student

This module works partly in parallel and partly in response to the student's findings from Investigation, Reflection and Expression 3. The work undertaken will be selected to fulfil needs identified in that module. The work may be directed towards an academic pathway or to industry and entrepreneurial progression in the Photographic Industry.

In Investigation, Reflection and Expression 3 students will have planned a project, in consultation with their tutors and industry partners. Should students be considering an academic progression, consultation should include a University tutor and other academic contacts, such as students or recent graduates. This module takes the form of implementing the project and evaluating the outcome. The project should be of an achievable scale, covering all aspects from research and planning through to implementation and evaluation.

A wide range of communication experiences should form part of the module, such as meetings, presentations, writing for different purposes (e.g. bids for funding, extended essays, reports, letters, emails, minutes etc) interviews, promotion, advertising, negotiating techniques etc. Photographic skills that will be developed whilst students are studying this module include advanced digital camera techniques including medium format cameras and exploring image manipulation and authoring software.

Examples of work students might carry out are: creating a portfolio (either print or for digital outcomes) of promotional images for a local market or target audience. Alternatively students might identify a place/person/subject that needs to be documented and carry out appropriate research, again leading to the design and production of a photographic product to fulfil the identified need. To conclude the student will evaluate their work methods and success of the final product.

Students must submit work for all assessments.
Assessment 1: One industry brief, initiated by the student, designed to enhance identified progression skills needs (60%) [Learning Outcome 3]
Assessment 2: An evaluation of the project, with findings expressed through a range of communication methods (20%) [Learning Outcome 1]
Assessment 3: Reflective Learning Journal documenting the student's progress associated with the project (20%) [Learning Outcome 1,2]

Books:
Bate D.(2009). Photography: The Key Concepts . London: Berg.
Cotton C. (2009). The Photograph as Contemporary Art. London: Thames and Hudson.
Tracy J. & Gibson S. eds (2006). The Freelance Photographers Market Handbook 2010 . 26th ed. London: BFP Books.
Wells L. (2009). Photography a Critical Introduction . London: Routledge.

Journals:
British Journal of Photography
Portfolio - Contemporary Photography in Britain

Websites:
www.networkstudentphotographers.co.uk
www.the-aop.org