Assessment 1: One industry brief, initiated by you, designed to enhance your own identified progression skills needs (80%) [Learning Outcomes 2, 3]

Assessment 2: An evaluation of the project, with findings expressed through a range of communication methods (20%) [Learning Outcomes 1, 2]

Formative assessment: A presentation to peers describing the project you have designed

This module works partly in parallel and partly in response to your work in other modules, such as Creative Influences, where you will have proposed a project and consulted with your tutors about what you would like to do. The work you carry out for the project will be selected to fulfil needs identified by you. You can plan your work so that it is suitable for either an academic pathway or for industry and entrepreneurial progression in photography. If your project is to support your progression to further study you should include guidance from a university tutor and other academic contacts, such as students or recent graduates.

Having proposed the project you will be expected to implement it and then evaluate the outcome. The project should be of an achievable scale, covering all aspects from research and planning through to an evaluation of how it worked out.

A wide range of communication experiences should form part of the module, such as meetings, presentations, writing for different purposes (e.g. bids for funding, extended essays, reports, letters, emails, minutes etc) interviews, promotion, advertising, negotiating techniques etc.

Examples of work students might carry out are: creating a portfolio (either print or for digital outcomes) of promotional images for a local market or target audience. Alternatively students might identify a place/person/subject that needs to be documented and carry out appropriate research, again leading to the design and production of a photographic product to fulfil the identified need. To conclude the student will evaluate their work methods and success of the final product.

Students will access resources particular to the photography pathway. Computer suite with printing facilities, multimedia authoring and image manipulation software, photographic studio with lighting, processing facilities, cameras.

Students will have access to studio space and college library and computer resources. University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

Introduction to module
Project management workshops
Written, visual & oral communication methods
Funding sources and financial planning
Research workshops
Practical studio workshops
Student presentations and evaluation
Individual tutorials

Work practice activities, which should include where appropriate visits to external venues, should comprise a minimum 110 hours, and include:
Identification and initiation of a brief
Involvement in meetings
Pitching of proposed responses
Creation of a range of associated written documents (proposals, reports etc)
Management of the design process
Evaluation of the outcome to an audience

Books:
Bate D.(2009) Photography: The Key Concepts. London: Berg
Cotton C. (2014). The Photograph as Contemporary Art. London: Thames and Hudson
Tracy J. & Gibson S. eds (2015) The Freelance Photographers Market Handbook 2010. 26th ed. London: BFP Books
Wells L. (2015) Photography a Critical Introduction. London: Routledge

Journals:
British Journal of Photography
Portfolio - Contemporary Photography in Britain

Websites:
www.networkstudentphotographers.co.uk
www.the-aop.org