Module Descriptors
VISUAL STUDIES 2
CCIF50832
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 57
Independent Study Hours: 93
Total Learning Hours: 150
Assessment
- PORTFOLIO weighted at 100%
Module Details
Module Indicative Content
In this module you will be able to explore and extend your skills in the use of a range of media: innovative and experimental uses of traditional and new media will be encouraged.
The use of visual communication as a tool will be considered, with reference to its use in different circumstances and for different audiences and purposes. You will apply your understanding by producing a form of visual communication for an intended purpose.
You will collect and collate a portfolio of work demonstrating your understanding of the way images are influenced by social and contextual factors, and how an artist can influence the interpretation of images by presenting work in a preferred way.
The use of visual communication as a tool will be considered, with reference to its use in different circumstances and for different audiences and purposes. You will apply your understanding by producing a form of visual communication for an intended purpose.
You will collect and collate a portfolio of work demonstrating your understanding of the way images are influenced by social and contextual factors, and how an artist can influence the interpretation of images by presenting work in a preferred way.
Module Additional Assessment Details
A portfolio, typically comprising:
A wide range of examples of visual communication, annotated to discuss and describe different uses of imagery in different contexts and for different purposes. A response to a project brief, exploring and demonstrating the use of visual communication for a specific purpose.
[Learning Outcomes 1-3]
A wide range of examples of visual communication, annotated to discuss and describe different uses of imagery in different contexts and for different purposes. A response to a project brief, exploring and demonstrating the use of visual communication for a specific purpose.
[Learning Outcomes 1-3]
Module Learning Strategies
Introductory briefing at onset of module
Media demonstrations
Lectures and seminars on visual communication, to include areas such as propaganda, journalism, advertising, illustration etc
Workshops, including group and studio tutorials, group critiques and formative feedback
Individual tutorials
Media demonstrations
Lectures and seminars on visual communication, to include areas such as propaganda, journalism, advertising, illustration etc
Workshops, including group and studio tutorials, group critiques and formative feedback
Individual tutorials
Module Texts
Books:
Chandler, D. (2004). Semiotics: The Basics. London: Routledge.
Frascina, F. (1992). Art in Modern Culture: An Anthology of Critical Texts. London: Phaidon Press.
Howells, R, (2003). Visual Culture: An Introduction. Cambridge: Polity Press.
Inglis, D. (2005). The Sociology of Art: Ways of Seeing. Basingstoke: Palgrave Macmillan.
Palmer, F. (1990). Visual Elements of Art and Design. London: Longman.
Journals:
www.eyemagazine.com (visual communication)
Modern Painters
Crafts
hotshoeinternational (photography)
Art Monthly (Fine art)
Websites:
http://www.aoiportfolios.com/
http://www.axisweb.org/
www.a-n.co.uk
Chandler, D. (2004). Semiotics: The Basics. London: Routledge.
Frascina, F. (1992). Art in Modern Culture: An Anthology of Critical Texts. London: Phaidon Press.
Howells, R, (2003). Visual Culture: An Introduction. Cambridge: Polity Press.
Inglis, D. (2005). The Sociology of Art: Ways of Seeing. Basingstoke: Palgrave Macmillan.
Palmer, F. (1990). Visual Elements of Art and Design. London: Longman.
Journals:
www.eyemagazine.com (visual communication)
Modern Painters
Crafts
hotshoeinternational (photography)
Art Monthly (Fine art)
Websites:
http://www.aoiportfolios.com/
http://www.axisweb.org/
www.a-n.co.uk
Module Resources
Students will have access to studio space and college library and computer resources.
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp