The work you carry out for the project will be selected to fulfil needs identified by you. You can plan your work so that it is suitable for either an academic pathway or for industry and entrepreneurial progression in the Creative Arts. If your project is to support your progression to further study you should include guidance from a university tutor and other academic contacts, such as students or recent graduates.



Develop a concise proposal for an industry-related project that aligns with your professional growth goals. This proposal should be 1,000 words or a 5–6-minute presentation and include detailed research on relevant progression opportunities, project costs, and potential funding sources. Outline a realistic timeline with key milestones, and clearly define the project’s intended outcomes and potential impact on your aspirations. Use your research to justify the project's feasibility and value, highlighting how it will contribute to your professional advancement and provide opportunities for further growth and development.


Begin with extensive research and information gathering from credible sources such as academic journals, industry reports, and expert interviews. Evaluate the gathered information to identify key trends and relevant insights. Select and refine the most promising ideas that align with your project objectives, ensuring they are practical and are evidenced. Present your findings in a clear and compelling manner, using visual aids to enhance your arguments and demonstrate the project’s value and feasibility. Ensure your project and proposal are robust, relevant, and aligned with industry standards

Assessment 1: Professional Development Portfolio

Initiate and design a project to enhance your identified progression of skills, applying and refining these skills throughout the project with ongoing exploration and experimentation with annotations describing alternative options and justifying decision making utilising industry/market/practitioner research. (80%) [LO 1 and 3]



Assessment 2: Project proposal for exhibiting (including relevant images)

A negotiated and agreed proposal (1,000 words or 5–6-minute presentation) and supporting evidence for an industry project that will enhance your progression plans; to include research into progression opportunities, costing and funding for the project, timescales, deadlines and intended outcomes. (20%) [LO 2 and 3]



Further clarity will be provided in detailed project brief.

Introduction to module
Project management workshops
Written, visual and oral communication methods
Funding sources and financial planning
Research workshops
Practical studio workshops
Student presentations and evaluation
Individual tutorials
VLE (Virtual Learning Environment)

Work practice activities, which should include where appropriate visits to external venues, should comprise a minimum 110 hours, and include:
Identification and initiation of a brief
Involvement in meetings
Pitching of proposed responses
Creation of a range of associated written documents (proposals, reports etc)
Management of the design process
Evaluation of the outcome to an audience

Use a range of established techniques to critically evaluate different approaches to analyse the potential development of ideas and select appropriate industry research applicable to your chosen project.

Analysis

Monitor your progress whilst undertaking your chosen project, considering your areas of development and how this impacts on your performance.

Learning

Reflection

Use written or verbal communication to justify findings for your exhibition proposal. Apply underlying concepts and principles outside the context in which they were first studied, including an employment context.

Application

Books

Cure, S. and Farina, A., 2019. Graphic Design Play Book: An Exploration of Visual Thinking. London: Laurence King Publishing.

Gingko Press, 2020. Fully Visualized: Branding Iconography, Branding Stories. Berkeley: Gingko Press.

Victionary, 2020. Packaged for Life: Beer, Wine and Spirits: Modern Packaging Design Solutions for Everyday Product. Hong Kong: Victionary.

Victionary, 2021. Lost in Reverie: Art and Illustration Inspired by Dreams. Hong Kong: Victionary.



Calderón, A.V. (2019) Color Harmony for Artists: How to Transform Inspiration into Beautiful Watercolor Palettes and Paintings. 1st edn. Minneapolis: Quarto Publishing Group USA.



Bardot, L. (2023) Drawing Digital: The Complete Guide for Learning to Draw and Paint on Your IPad. 1st edn. Minneapolis: Quarto Publishing Group USA.

Students will have access to studio space and college library and computer resources.
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

This module empowers you to create a project tailored to your career or academic aspirations. You’ll develop a comprehensive proposal for an industry-related or academic project, conducting detailed research on relevant opportunities, costs, and potential funding. Your project should include a realistic timeline, defined outcomes, and demonstrate how it will impact your professional growth. By aligning your work with industry standards, you’ll enhance your prospects for further study or a successful career in the Creative Arts, supported by guidance from academic and industry experts.