In this module you will create a diverse portfolio showcasing examples of communication within your chosen specialism. Ensure the portfolio includes annotated pieces that discuss and describe varied practices in different contexts and for distinct purposes. These examples should respond to your project brief, demonstrating your ability to communicate effectively for a specific purpose within your industry.



Write a 1,000-word report on a significant movement, designer, artist, or practitioner who has influenced your field. Critically analyse their impact, discussing how their work has shaped contemporary practices and relates to your projects. Highlight the relevance of their contributions to your understanding of your practise and its application across different contexts and purposes. This report should complement your portfolio by demonstrating a deep comprehension of the influential elements within your specialism.

Assessment 1: A creative portfolio demonstrating a wide range of examples of communication within your specialism. Annotated to discuss and describe different uses of imagery in different contexts and for different purposes. A response to a project brief, exploring and demonstrating the use of communication for a specific purpose within your chosen industry. (80%)

[LO 1 and 2]



Assessment 2 : A complementary report on a movement, designer, artist or practitioner that has had a significant impact on your specialism (1000 words) (20%)

[LO 2 and 3]



Further clarity will be provided in detailed project brief.

Introductory briefing at onset of module
Media demonstrations
Lectures and seminars on visual communication, to include areas such as propaganda, journalism, advertising, illustration etc
Workshops, including group and studio tutorials, group critiques and formative feedback
Individual tutorials

VLE (Virtual Learning Environment)

Demonstrate your understanding of complex and varied uses of visual communication and critical understanding of the limits of own knowledge in the subject area.

Knowledge and Understanding


Consider and evaluate the different approaches possible to achieve a specific outcome. Develop a suitable resolution for a specified purpose giving reasons for the approach taken.

Problem Solving

Analysis


Use written and visual communication to successfully convey ideas for a specific purpose, to specialist and non-specialist audiences, and deploy key techniques of the discipline effectively.

Communication

Books:
Aiello, G. and Parry, K., 2020. Visual Communication: Understanding Images in Media Culture. London: SAGE Publications Ltd

Bergstrom, B., 2019. Essentials of Visual Communication. London: Bloomsbury Visual Arts.

Davis, M. and Hunt, J., 2019. Visual Communication Design (Required Reading Range): An Introduction to Design Concepts in Everyday Experience. London: Bloomsbury Visual Arts.

Smith, K., 2008. How to Be an Explorer of the World. New York: Penguin Books.

Journals:
www.eyemagazine.com (visual communication)
Modern Painters
Crafts
hotshoeinternational (photography)
Art Monthly (Fine art)

Websites:
http://www.aoiportfolios.com/
http://www.axisweb.org/
www.a-n.co.uk

Students will have access to studio space and college library and computer resources.
University learning resources are available on campus at Stafford and Stoke-on-Trent, and online via the partner Need to Know pages of the university website.
http://www.staffs.ac.uk/courses_and_study/partnerships/current_students/email/index.jsp

In this module, you’ll develop a diverse portfolio that includes annotated examples of your work across different contexts and purposes, showcasing your ability to communicate effectively within your chosen specialism. You’ll also write a 1,000-word report analysing a key movement, designer, artist, or practitioner who has influenced your field. This report will highlight how their work has shaped contemporary practices and its relevance to your projects. By the end of this module, you’ll have a compelling portfolio and a deep understanding of influential elements within your specialism, enhancing your readiness for a professional career or further study in the creative industries.