This module will introduce you to working in the creative industries on a shoestring budget, through the proposal for the design and practical implementation of a market-researched product or service within the context of a viable business plan, into promoting, marketing and retailing your idea, keeping appropriate financial records and summarising the success of the project. Your project must be based in the application of moving image skills and techniques.

In undertaking this project module, you will be motivated by the desire to obtain skills of value to employers and the self-employed, improve your personal and enterprise skills, test the market for self-employment and improve your entrepreneurial skills. You will also develop a range of personal transferable skills such as organisational skills, networking, assertiveness, communication, presentation skills, problem solving, analytical skills, creativity and numerical ability. You will be required to keep an electronic blog, detailing your weekly activities and critically reflecting on your experience throughout the module.

This module will add to the value of your CV, creating for yourself a real-life business experience to draw on in job applications, funding proposals and interviews.

Assessment Part 1
Coursework 75% to include an online electronic reflective blog (no word count), business proposal, business plan, artefact / service images or item(s), development work and critical analysis, financials and summary of success of the project (approx. 5000 words). The blog must utilise an appropriate online platform to enable you to develop and evidence effective digital literacy abilities to support your contemporary communication skillset, and use both text and imagery (still and / or moving) [Learning Outcomes 1,2,3,4]

Assessment Part 2
Presentation 25% - professionally presented presentation to document the proposal, undertaking and success of the project (equivalent to approx. 2000 words) [Learning outcome 4]

Key Information Set Data:
75% coursework
25% practical exams (skills assessments and presentations)

You will be involved in:
Seminars to share ideas and test your proposals
Group tutorials to discuss key themes such as market research, costing your work, marketing and promotion, business planning etc.
Individual tutorials to discuss your progress and personal targets
Workshops to assemble your work and plan your strategies for success
Presentations to peers and tutors

Key Information Set Data:
12% schedule learning and teaching activities
88% guided independent learning

Library
Lynda.com
Internet access
Seminar room with digital projector
The Moodle virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

E Resources:
A range of planning and development guides are available on The Prince's Trust website and other web links available through Blackboard VLE

Ashton R. (2013): How to Start Your Own Business for Entrepreneurs. Prentice Hall Business
Carroll, N (2015) Theorizing Moving Image. Cambridge: Cambridge University Press
Fishel C. (2009): The Freelance Design Handbook: Don't Start Work Without It. Rotovision
Geismar, H, Herle, A, Huffman, K and Layard, J (2010) Moving Images: John Layard, Fieldwork and Photography on Malakula Since 1914. Hawaii: University of Hawaii Press
Kholeif, O (2015) Moving Image. Massachusetts: MIT
Yates J. (2009): Freesourcing: How to Start a Business with No Money. Capstone
Yates J. (2009): All-Time Essentials for Entrepreneurs: 100 Things to Know and Do to Make Your Idea Happen. Capstone

1. USE A COMBINATION OF PRACTICAL INVESTIGATION AND THEORETICAL RESEARCH INCLUDING PRIMARY AND SECONDARY SOURCES TO EXPLORE AND IDENTIFY A POTENTIAL MARKET OPPORTUNITY FOR A PRODUCT OR SERVICE UTILISING A MOVING IMAGE PRODUCT.
[Enquiry]

2. FORMULATE A BUSINESS PROPOSAL AND START-UP PLAN WITH A SHOESTRING BUDGET.
[Learning]

3. IMPLEMENT THE BUSINESS PLAN TO GENERATE THE DEVELOPMENT OF A LIVE PRODUCT OF SERVICE.
[Application]

4. CRITICALLY REVIEW, EVALUATE AND ASSESS THE LEVEL OF COMMERCIAL SUCCESS ACROSS A RANGE OF INFLUENCING FACTORS.
[Reflection]