Module Descriptors
PROFESSIONAL PRACTICE IN MUSIC AND AUDIO PRODUCTION
CCIF60424
Key Facts
Faculty of Arts and Creative Technologies
Level 6
30 credits
Contact
Leader: Rowena Beighton-Dykes
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 270
Total Learning Hours: 300
Assessment
  • PORTFOLIO weighted at 100%
Module Details
INDICATIVE CONTENT
This is an opportunity for you to directly interact with career professionals in order to strengthen your employability and focus on your own career potential. You can achieve this through various routes, for example: work experience; carrying our research to inform a case study; visits to studios or commercial venues, or interviewing practitioners. You will be expected to include primary research in the contemporary area of your career aspirations, and consolidate your findings with industry intelligence you find through professional and academic sources.

In undertaking your research you will further develop an awareness of the range of career and postgraduate opportunities for you, which will help inform realistic career goals and prepare you for entry into the commercial illustration sector. You will gather primary and secondary research illustrating various career paths to help you identify progression opportunities.

Your will prepare a portfolio that demonstrates an insight into the contemporary jobs market and employment opportunities for you. Your portfolio will include discussions and details of all areas pertaining to gaining employment, including:
• Illustrated evidence of interaction with practitioners (e.g. case study, industry report, journal of placement experience etc)
• Required interview skills and techniques
• Your approach to finding and responding to job advertisements
• CV preparation
• Personal promotion
• Professional presentation of work
• The development and maintenance of contacts (e.g. networking through online and face-to-face activities – blog, Linkedin, membership of professional groups etc.)
ADDITIONAL ASSESSMENT DETAILS
Portfolio

Your portfolio will include a range of evidence of personal and professional development activities, supported by written evaluation of interaction with music and audio production practitioners in an appropriate format, e.g case study, placement learning journal, investigative report etc (4,000 words equivalent).

[Learning Outcomes 1, 2 and 3]. 100%
LEARNING STRATEGIES
Work Placement
Case Study
Visiting lecturers from industry
Lecture and seminar group work.
Researching and information gathering.
Developing promotion strategies.
Practicing professional presentations of work.
Interview and personal presentation skills.
RESOURCES
Work placement
Library
Internet access
Lecture and tutorial room, with projector and internet access.
Apple macs
Software: Adobe Illustrator/Photoshop/Indesign
Black and White A3 printer
Technical instruction workshops
TEXTS
Kawasaki, G. (2014) The Art of Social Media: Power Tips for Power Users. London: Penguin
James, J. (2009) You're Hired: Interview. Tips and techniques for a brilliant interview. Richmond: Trotman
Silber, L. (2010) Self-Promotion for the Creative Person: Get the word out about who you are and what you do. London: Random House
Leigh, J. (2004) CVs and Job Applications. Oxford: Oxford University Press
Darling, D. (2010) The Networking Survival Guide: Get the Success You Want by Tapping into the People You Know. New York: McGraw Hill
Cottrell, Dr. S. (2010) Skills for Success: The Personal Development Planning Handbook. London: Palgrave Macmillan Publishing

https://nationalcareersservice.direct.gov.uk/Pages/Home.aspx
LEARNING OUTCOMES
1. Discuss and illustrate the range of approaches you have developed to achieve your personal career potential within the music and audio production sector. Describe the strategies you will employ in order to overcome the challenges you will face as you seek professional progression.
Learning

2. Demonstrate an ability to consider your own skills and potential in relation to identified opportunities, and take responsibility for your personal development towards the fulfilment of your career aspirations .
Reflection

3. Show evidence of interacting with professionals in the music and audio production sector, and insights into the expectations of the professional infrastructure (such as budgetary requirements, project management, marketing etc.) that sustains working in the industry.
Application