Module Descriptors
USER EXPERIENCE DESIGN (BLENDED LEARNING)
COCS60728
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Robin Oldham
Hours of Study
Scheduled Learning and Teaching Activities: 26.5
Independent Study Hours: 123.5
Total Learning Hours: 150
Pattern of Delivery
  • Occurrence B, Stoke Campus, UG Semester 2
  • Occurrence B, Stoke Campus, UG Semester 2 to UG Semester 3
Sites
  • Stoke Campus
Assessment
  • Coursework weighted at 100%
Module Details
Module Texts
Killer UX Design, Moule J, (2012), Sitepoint publishers; 1st edition, ISBN-10: 0987153099

Smashing UX Design: Foundations for Designing Online User Experiences (Smashing Magazine Book Series), Allen J, Chudley J, (2012), John Wiley & Sons ISBN-10: 0470666854

Bergstrom, J. R. Schall, A (2014) Eye Tracking in User Experience Design, Publisher: Elsevier / Morgan Kaufmann
Module Special Admissions Requirements
Prior Study Of Agile Web Applications or equivalent
Module Resources
You will need access to these resources:

The VLE
An ICT Workplace environment. A Work-Based Learning Agreement will be completed for this module to ensure that the student will have access to the required resources in the workplace.

The Internet and office software
Staffordshire University has subscriptions to electronic book services such as Safari Tech Books, Ebrary and Netlibrary. There are titles in each of the collections that will support students studying this module.

User experience testing equipment or facility (Usability lab or alternative methods of capturing user experience and interaction including video and audio recording as well as screen capture technology)
Devices - such as smart phones and tablets
Web Server or cloud facilities for WordPress
Module Leraning Strategies
Module Launch (15 hours)
There will be a module launch during which 10 hours of face to face contact will be devoted to undertaking tasks which are designed to provide useful insights into the module content and purpose.

Guided Learning (11 hours)
A module tutor who is part of the teaching team of the module will be allocated to you and you will meet them during the launch. Following the launch, there will be some materials on the VLE which are designed to guide your learning. Additionally, there will be at least one hour per week of contact time for the eleven weeks following the launch. This will be used for learning guided led by your module tutor. It will be a face to face presentation if you are on day release. For online learners it will be flipped classroom approach with group (up to 20) seminars.

Reviews:
• Tutorial reviews for online learners (0.5 hour per student)
Online learners will have 2 tutorial sessions with their module tutor during the course of the module. These will be individual or small group sessions during which your module tutor will be able to answer any queries that you have regarding module work. The review weeks are listed in the module handbook and mentors will be invited to join the call and provide feedback.

• Tutorial sessions for day release learners (at least 0.5 hours per student)
There will scheduled tutorial sessions (up to 20 students) during the 11 weeks following the launch which will take the place of the tutorial reviews for day release students

Independent learning (124 hours)
You will be required to work complete assignment work during independent learning time. Assignment work for a 15 credit module at level 6 should take around 70 hours to complete. However, you will need to learn about the subject in more detail before starting this.

Part of your independent learning will take place under the guidance of your workplace based mentor. You will complete a work-based learning agreement to ensure that arrangements are in place at your workplace to facilitate work-based learning. Learning in the workplace may take many forms but you are encouraged to apply academic knowledge to improve your work practice and to reflect on work based experiences to improve your learning.

Other academic learning will be achieved through reading around the subject area. Module tutors will suggest useful texts where possible but there will be many other suitable sources.

Additional help
All external students are more than welcome to visit the university at any time and to use the resources. During time at the university, they may arrange to meet the module tutor for additional help. Students have access to the departmental librarian.
Module Additional Assessment Details

A COURSEWORK weighted at 100%. All learning outcomes

A presentation and supporting documentation detailing approaches to and analyses of usability and user experience leading to a fully justified and tested prototype web or mobile application
Module Indicative Content
User Experience and Web Design
- What makes a good user experience
- Understanding Users
- Understanding Businesses
- Usability and UX Methods and Testing
- Design for age / gender / ability / disability
- Effects of social networks and user generated content on web design
- Ethics
- Global issues
- Prototyping for web designers
- Advanced features in responsive and adaptive web design
- Choice of media used in a web site
- Current trends in web design
- Content Design (editorials for the web)
- Design of questionnaires / analysing results
- Competitor analysis
- Target Audience Analysis
- Evaluation / Testing methods
Frameworks / CMS
- Look at existing web development tools ¿ their advantages and disadvantages (such as Adobe Edge)
- Frameworks and their advantages / disadvantages
- Ensuring frameworks used suit the target audience
- Degradation of Frameworks
- The role of a CMS (Content Management Systems)
- The role of frameworks in rapid design
- Current CMS Frameworks such as WordPress

Libraries
- Use of libraries such as JQuery
- Inclusion and CDN
- UI Effects using libraries
- Enhancing user experience with libraries
Module Learning Outcomes
1. Critically analyse the current research areas in user experience and establish their impact on businesses and users
Analysis

2. Utilise current usability testing techniques to test a number of interface designs in order to improve user experience
Application

3. Critically reflect on user experience design and what influence good user experience can have on users. Reflection