Module Descriptors
SOCIAL MEDIA FOR BUSINESS
COIS40899
Key Facts
Digital, Technology, Innovation and Business
Level 4
15 credits
Contact
Leader: Euan Wilson
Email: E.D.Wilson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 102
Total Learning Hours: 150
Assessment
- ASSIGNMENT weighted at 100%
Module Details
Module Indicative Content
This module explicitly focuses on significant elements required for the achievement of the STAFFORDSHIRE GRADUATE ATTRIBUTES.
The first part of the module will examine Groupware and associated tools
Groupware is the use of computing to aid communication. This will include:
Email
Bulletin boards
Workflow models
Shared media spaces
Async v sync computer mediation communication
News feeds
Web 2.0
Etc.
The second part will concentrate on use of social media (twitter, facebook etc.) that could aid an organisation in expanding its business and managing it customer relationship management.
The module will also examine globalisation and issues associated with this topic.
The first part of the module will examine Groupware and associated tools
Groupware is the use of computing to aid communication. This will include:
Bulletin boards
Workflow models
Shared media spaces
Async v sync computer mediation communication
News feeds
Web 2.0
Etc.
The second part will concentrate on use of social media (twitter, facebook etc.) that could aid an organisation in expanding its business and managing it customer relationship management.
The module will also examine globalisation and issues associated with this topic.
Module Additional Assessment Details
AN ASSIGNMENT length 3000 words weighted at 100% which will consist of:-
1) How groupware could be applied to a given scenario (1500 words). Learning outcome 1
2) A discussion and presentation of how social computing could be used to enhance the scenario used in 1) (1500 words). Learning outcome 2
1) How groupware could be applied to a given scenario (1500 words). Learning outcome 1
2) A discussion and presentation of how social computing could be used to enhance the scenario used in 1) (1500 words). Learning outcome 2
Module Special Admissions Requirements
None.
Module Texts
Designing Interactive Systems: A Comprehensive Guide to HCI and Interaction Design, Benyon, 2010, Addison Wesley, ISBN-10: 0321435338
Module Resources
None
Module Learning Strategies
26 hours of lectures and 26 hours of practical sessions. In the practical session you will work through exercises to get hands-on experience of the principles taught in the lecture.