Module Descriptors
MANAGEMENT AND PLANNING (WBL VERSION)
COIS50492
Key Facts
Faculty of Computing, Engineering and Sciences
Level 5
15 credits
Contact
Leader: Janet Francis
Email: J.Francis@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
- COURSEWORK weighted at 50%
- CLASS-TEST weighted at 50%
Module Details
Module Additional Assessment Details
Coursework 50%
A business/technical report of about 10 pages based on research taking about 25 hours per student to produce. The work will be undertaken individually. The work will include the analysis of an existing situation (either from a case study or at the students? own work place), the application of analysis techniques (introduced in lectures and developed in tutorials) and the presentation of conclusions using similarly-acquired techniques. It is intended to promote and assess practical research skills. Learning outcomes 1, 2, 3 and 4.
In class test 50%
An in class test of 2 hours duration. This will be based a case study. A choice of questions will be offered, with a compulsory section if considered appropriate. Learning outcomes 1, 2, 3 and 4.
A business/technical report of about 10 pages based on research taking about 25 hours per student to produce. The work will be undertaken individually. The work will include the analysis of an existing situation (either from a case study or at the students? own work place), the application of analysis techniques (introduced in lectures and developed in tutorials) and the presentation of conclusions using similarly-acquired techniques. It is intended to promote and assess practical research skills. Learning outcomes 1, 2, 3 and 4.
In class test 50%
An in class test of 2 hours duration. This will be based a case study. A choice of questions will be offered, with a compulsory section if considered appropriate. Learning outcomes 1, 2, 3 and 4.
Module Indicative Content
1.The concepts and definitions of management at the strategic, tactical and operational levels. Objectives and mission statements, policies and planning approaches that can be used by a typical organisation.
2. Strategy formulation and the influences on strategy in various businesses. Strategic alternatives, growth and expansion, acquisition, integration and divestment. Competitive strategy and portfolio analysis.
3. Using forecasts under various conditions and for various 'time horizons'. Comparing qualitative techniques, (eg Delphi, brainstorming and heuristic analysis) and quantitative techniques, (eg regression, linear programming, exponential smoothing). Evaluating forecasts and recognising the problems of forecasting.
4. Management audit and environmental analysis. Strategy and operations audits. Environmental scanning. Business analysis techniques, (eg SWOT, value chain and Seven-S analysis, network analysis).
5. Factors influencing organisation structure and design. Advantages and disadvantages of different organisational forms, (eg tall vs flat, centralised vs decentralised, matrix). Types of corporate culture, the learning organisation, change management.
6. Functional strategies and plans. Marketing planning, the marketing mix, branding and the product lifecycle, promotion and media planning. Financial planning, investment and budgeting issues, costing and pricing issues. Operational planning, production and distribution planning.
2. Strategy formulation and the influences on strategy in various businesses. Strategic alternatives, growth and expansion, acquisition, integration and divestment. Competitive strategy and portfolio analysis.
3. Using forecasts under various conditions and for various 'time horizons'. Comparing qualitative techniques, (eg Delphi, brainstorming and heuristic analysis) and quantitative techniques, (eg regression, linear programming, exponential smoothing). Evaluating forecasts and recognising the problems of forecasting.
4. Management audit and environmental analysis. Strategy and operations audits. Environmental scanning. Business analysis techniques, (eg SWOT, value chain and Seven-S analysis, network analysis).
5. Factors influencing organisation structure and design. Advantages and disadvantages of different organisational forms, (eg tall vs flat, centralised vs decentralised, matrix). Types of corporate culture, the learning organisation, change management.
6. Functional strategies and plans. Marketing planning, the marketing mix, branding and the product lifecycle, promotion and media planning. Financial planning, investment and budgeting issues, costing and pricing issues. Operational planning, production and distribution planning.
Module Learning Strategies
24 hours classroom teaching including presentations and seminar sessions which will include individual and group activities, discussions and case study analysis.
The classroom teaching will include a broad overview of the indicative content.
Independent study will involve reading course material and other relevant documentation as provided. Case studies, guided reading and open learning materials will be provided where relevant to help give structure to independent learning
Students are encouraged to seek re-enforcement of academic learning through practical experience in their own workplace. Students will have the support of a mentor at their place of work to guide the work-based component.
The classroom based learning component of this module provides an opportunity for students to seek and for tutors to provide formative feedback. Outside the classroom, students will be encouraged to discuss aspects of the module within discussion forums that are part of the VLE. These forums will allow discussion with a student's peer group as well as the module tutor. Employer Feedback Forms will be completed by the work-based mentor/coach with formative feedback. This feedback will be discussed at regular (usually two per teaching block) review meetings with the student.
The classroom teaching will include a broad overview of the indicative content.
Independent study will involve reading course material and other relevant documentation as provided. Case studies, guided reading and open learning materials will be provided where relevant to help give structure to independent learning
Students are encouraged to seek re-enforcement of academic learning through practical experience in their own workplace. Students will have the support of a mentor at their place of work to guide the work-based component.
The classroom based learning component of this module provides an opportunity for students to seek and for tutors to provide formative feedback. Outside the classroom, students will be encouraged to discuss aspects of the module within discussion forums that are part of the VLE. These forums will allow discussion with a student's peer group as well as the module tutor. Employer Feedback Forms will be completed by the work-based mentor/coach with formative feedback. This feedback will be discussed at regular (usually two per teaching block) review meetings with the student.
Module Resources
You will need access to these resources:
Material on Blackboard.
Staffordshire University has subscriptions to electronic book services such as Safari Tech Books, Ebrary and Netlibrary. There are titles in each of the collections that will support students studying this module. Staffordshire University has subscriptions to IEEExplore, ACM Digital Library, Elsevier Science Direct and Infotrac Computer Database all offering full text electronic access to journals and conference proceedings+ Word Processing and presentation graphics software for use in the coursework
Material on Blackboard.
Staffordshire University has subscriptions to electronic book services such as Safari Tech Books, Ebrary and Netlibrary. There are titles in each of the collections that will support students studying this module. Staffordshire University has subscriptions to IEEExplore, ACM Digital Library, Elsevier Science Direct and Infotrac Computer Database all offering full text electronic access to journals and conference proceedings+ Word Processing and presentation graphics software for use in the coursework
Module Special Admissions Requirements
Students must be in related employment.
CE00773-1 Introductory Business Concepts (WBL VERSION) or equivalent is required.
Disqualified Combination: CE00317-2 Management And Planning
CE00773-1 Introductory Business Concepts (WBL VERSION) or equivalent is required.
Disqualified Combination: CE00317-2 Management And Planning
Module Texts
Recommended texts:
Bennett R (1995) Corporate Strategy and Business Planning. M&E - Pitman Publishing, ISBN: 0712110526
Grant R M (2001) Contemporary Strategy Analysis: Concepts, Techniques, Applications. Blackwell Publishers, ISBN: 0631231366
Open Learning Foundation (2002) Business Functions: an Active Learning Approach. Blackwell Business Publications, ISBN: 0631201777
Background Reading:
Stacey R D (2002) Strategic Management and Organisational Dynamics: the Challenge of Complexity (4th Edition). Financial Times - Prentice Hall, ISBN: 0273658980
Peterson S, Jaret P E (2001) Business Plans Kit for Dummies. For Dummies Books, ISBN: 0764553658
Bennett R (1995) Corporate Strategy and Business Planning. M&E - Pitman Publishing, ISBN: 0712110526
Grant R M (2001) Contemporary Strategy Analysis: Concepts, Techniques, Applications. Blackwell Publishers, ISBN: 0631231366
Open Learning Foundation (2002) Business Functions: an Active Learning Approach. Blackwell Business Publications, ISBN: 0631201777
Background Reading:
Stacey R D (2002) Strategic Management and Organisational Dynamics: the Challenge of Complexity (4th Edition). Financial Times - Prentice Hall, ISBN: 0273658980
Peterson S, Jaret P E (2001) Business Plans Kit for Dummies. For Dummies Books, ISBN: 0764553658