Module Descriptors
MULTIMEDIA MARKETING PROJECT
COIS60573
Key Facts
Faculty of Computing, Engineering and Sciences
Level 6
30 credits
Contact
Leader: Andrew Jones
Email: A.E.Jones@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 6
Independent Study Hours: 294
Total Learning Hours: 300
Assessment
- PROJECT MANAGEMENT weighted at 10%
- PRESENTATION - INDIVIDUAL weighted at 10%
- REPORT weighted at 80%
Module Details
Module Additional Assessment Details
Coursework weighted at 100%:
End of semester 1 peer review presentation. Students will be required to present their research findings to their supervisor, the second marker and a small group of their peers (5%) (LO1, 3)
Project management (10%) (LO2)
Oral presentation (10%) (LO3)
Written report including consideration of research, analysis, synthesis, conclusions and critical review. (80%) (LO1, 2, 3, 4)
End of semester 1 peer review presentation. Students will be required to present their research findings to their supervisor, the second marker and a small group of their peers (5%) (LO1, 3)
Project management (10%) (LO2)
Oral presentation (10%) (LO3)
Written report including consideration of research, analysis, synthesis, conclusions and critical review. (80%) (LO1, 2, 3, 4)
Module Learning Strategies
Independent learning through research. Guidance and feedback from the project supervisor will assist in this independent learning.
This module normally runs across both study periods.
This module normally runs across both study periods.
Module Special Admissions Requirements
None.
Module Resources
Library resources and I.T. facilities as appropriate.
Module Texts
Project Skills Handbook, S. Rogerson, Chartwell-Bratt, (1989), ISBN 9144304811.
Project Research in Information Systems, T. Cornford & S. Smithson, MacMillan, (1996), ISBN: 0333644212
Project Research in Information Systems, T. Cornford & S. Smithson, MacMillan, (1996), ISBN: 0333644212
Module Indicative Content
The project aims to provide an opportunity for you to undertake significant research that integrates aspects of the modules studied as part of the Multimedia Marketing award. You are expected to utilise technology and business tools to investigate a particular aspect of the use of the use of multimedia in a marketing context.
After counselling and informal discussions with potential supervisors, you will select a project, receive approval and be allocated a supervisor from either the Computing, Engineering and Technology Faculty or from the Business School, depending on the emphasis of your project, IT or business. You will also be allocated a second marker from the other discipline.
The responsibilities of the supervisor includes giving necessary guidance to you, ensuring that you have access to the appropriate resources and dealing with any general difficulties that you may encounter in the project period.
Before the detailed project work commences, you are required to produce a project proposal which will include the project title, background information and a plan of the work for consideration prior to a formal project specification being developed with and approved by your supervisor.
You will produce a satisfactory report and will make a formal presentation of your work.
After counselling and informal discussions with potential supervisors, you will select a project, receive approval and be allocated a supervisor from either the Computing, Engineering and Technology Faculty or from the Business School, depending on the emphasis of your project, IT or business. You will also be allocated a second marker from the other discipline.
The responsibilities of the supervisor includes giving necessary guidance to you, ensuring that you have access to the appropriate resources and dealing with any general difficulties that you may encounter in the project period.
Before the detailed project work commences, you are required to produce a project proposal which will include the project title, background information and a plan of the work for consideration prior to a formal project specification being developed with and approved by your supervisor.
You will produce a satisfactory report and will make a formal presentation of your work.