Module Descriptors
BUSINESS INTELLIGENCE
COMP40039
Key Facts
Digital, Technology, Innovation and Business
Level 4
0 credits
Contact
Leader: Desmond Keiher
Hours of Study
Scheduled Learning and Teaching Activities: 28
Independent Study Hours: 62
Total Learning Hours: 90
Assessment
  • Group Presentation of 1,000 words weighted at 50% + 15 Minute Presentation Weighted at 50% - 1,000 words and 15 minutes weighted at 100%
Module Details
LEARNING OUTCOMES
1. To discover the different aspects of business intelligence and to Identify the information resources

Knowledge & Understanding,

Learning, Analysis

2. To understand the Monitoring tools, competitor Monitoring and to be able to present and discuss a monitoring policy

Learning, Problem solving and Communication

ADDITIONAL ASSESSMENT DETAILS
TBC
INDICATIVE CONTENT
Topics addressed in this module may include, but not be limited to:

1. Define the Business intelligence/Competitor monitoring and its different forms

The Business intelligence, a generic term for various aspects

Typology of Business intelligence

strategic surveillance

the stages of monitoring: sourcing, research, monitoring, organization, analysis and diffusion

2: The origins of business intelligence

Infobesity vs. weak signals

What is information research

Type of resources

Pull method: choice of resources and tools, operators, what types of results

Push method: choice of resources and tools, operators, what types of results

Data-mining (definition and presentation)

3 : Monitoring tools

Typology and overview of monitoring tools and presentation of free access tools on the Web

Exercises: initiation to the implementation of a watch (with free access tools)

4 : Monitoring policy

Feedback on exercises

Type of Monitoring according to the context

Human resources, financial resources

Monitoring / decision support

Outsourcing
WEB DESCRIPTOR
In a world where information is overwhelming but needs to be verified, the adage that "Knowledge is power" has never been more relevant. Every organization must organize a watch in order to identify market opportunities and limit the risks inherent in its strategy.

Identifying, collecting and then processing information effectively requires know-how and a methodology. It is this approach that we will discuss through this module.
LEARNING STRATGIES
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.
REFERENCE TEXTS
Sharda, R. (2017), Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition), Pearson, ISBN-10: 0134633288

Ferrari, A. (2016) Introducing Microsoft Power BI Kindle Edition, ASIN: B01IPIUTTU

Raviv, G. (2018) Collect, Combine, and Transform Data Using Power Query in Excel and Power BI (Business Skills) 1st Edition, Kindle Edition, ASIN: B07HP9J35M
RESOURCES
Blackboard

University library

The exact specification of the resources needed will be updated each year - details will be provided by the module leader in the module induction.