Module Descriptors
BUSINESS INTELLIGENCE
COMP40039
Key Facts
Digital, Technology, Innovation and Business
Level 4
0 credits
Contact
Leader: Desmond Keiher
Email: D.Keiher@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 28
Independent Study Hours: 62
Total Learning Hours: 90
Assessment
- Group Presentation of 1,000 words weighted at 50% + 15 Minute Presentation Weighted at 50% - 1,000 words and 15 minutes weighted at 100%
Module Details
LEARNING OUTCOMES
1. To discover the different aspects of business intelligence and to Identify the information resources
Knowledge & Understanding,
Learning, Analysis
2. To understand the Monitoring tools, competitor Monitoring and to be able to present and discuss a monitoring policy
Learning, Problem solving and Communication
Knowledge & Understanding,
Learning, Analysis
2. To understand the Monitoring tools, competitor Monitoring and to be able to present and discuss a monitoring policy
Learning, Problem solving and Communication
ADDITIONAL ASSESSMENT DETAILS
TBC
INDICATIVE CONTENT
Topics addressed in this module may include, but not be limited to:
1. Define the Business intelligence/Competitor monitoring and its different forms
The Business intelligence, a generic term for various aspects
Typology of Business intelligence
strategic surveillance
the stages of monitoring: sourcing, research, monitoring, organization, analysis and diffusion
2: The origins of business intelligence
Infobesity vs. weak signals
What is information research
Type of resources
Pull method: choice of resources and tools, operators, what types of results
Push method: choice of resources and tools, operators, what types of results
Data-mining (definition and presentation)
3 : Monitoring tools
Typology and overview of monitoring tools and presentation of free access tools on the Web
Exercises: initiation to the implementation of a watch (with free access tools)
4 : Monitoring policy
Feedback on exercises
Type of Monitoring according to the context
Human resources, financial resources
Monitoring / decision support
Outsourcing
1. Define the Business intelligence/Competitor monitoring and its different forms
The Business intelligence, a generic term for various aspects
Typology of Business intelligence
strategic surveillance
the stages of monitoring: sourcing, research, monitoring, organization, analysis and diffusion
2: The origins of business intelligence
Infobesity vs. weak signals
What is information research
Type of resources
Pull method: choice of resources and tools, operators, what types of results
Push method: choice of resources and tools, operators, what types of results
Data-mining (definition and presentation)
3 : Monitoring tools
Typology and overview of monitoring tools and presentation of free access tools on the Web
Exercises: initiation to the implementation of a watch (with free access tools)
4 : Monitoring policy
Feedback on exercises
Type of Monitoring according to the context
Human resources, financial resources
Monitoring / decision support
Outsourcing
WEB DESCRIPTOR
In a world where information is overwhelming but needs to be verified, the adage that "Knowledge is power" has never been more relevant. Every organization must organize a watch in order to identify market opportunities and limit the risks inherent in its strategy.
Identifying, collecting and then processing information effectively requires know-how and a methodology. It is this approach that we will discuss through this module.
Identifying, collecting and then processing information effectively requires know-how and a methodology. It is this approach that we will discuss through this module.
LEARNING STRATGIES
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.
REFERENCE TEXTS
Sharda, R. (2017), Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition), Pearson, ISBN-10: 0134633288
Ferrari, A. (2016) Introducing Microsoft Power BI Kindle Edition, ASIN: B01IPIUTTU
Raviv, G. (2018) Collect, Combine, and Transform Data Using Power Query in Excel and Power BI (Business Skills) 1st Edition, Kindle Edition, ASIN: B07HP9J35M
Ferrari, A. (2016) Introducing Microsoft Power BI Kindle Edition, ASIN: B01IPIUTTU
Raviv, G. (2018) Collect, Combine, and Transform Data Using Power Query in Excel and Power BI (Business Skills) 1st Edition, Kindle Edition, ASIN: B07HP9J35M
RESOURCES
Blackboard
University library
The exact specification of the resources needed will be updated each year - details will be provided by the module leader in the module induction.
University library
The exact specification of the resources needed will be updated each year - details will be provided by the module leader in the module induction.