1. Understand the local specificities in the digital environment and to identify the local connexion with the global digital ecosystem

Knowledge & Understanding,

Learning

2. investigate and analyse major innovation/Technological/Digital places to demonstrate reasons for the technological implementation in your selected sector.

Learning, Analyse, Problem solving and Communication

You should discuss a recent adoption of technology in your selected sector. This could be a new system, an electronic tool, a digital communication strategy, internal or external collaborative tool, AI system, an automated process or anything else that has increased the use of digital technology within your selected topic/sector.

Your assignment should include a discussion about the reason for the technological implementation in the organisation, how this has been innovative for the organisation, how you are using data available from the adoption of the technology to improve aspects of organisational performance and recommend other areas for possible improvement through with justification for this. (Learning outcomes 1 and 2)

Issues addressed in this module may include, but not be limited to:

Digital business, e-commerce, and globalisation

Digital channel usage behaviour

Cultural Awareness

Work in teams on a selected digital or technology idea

Innovation and digital technologies

Disruption and disruptive business models

The wider role of technology in business; operations and functional areas like HR, Finance and Marketing

Horizon scanning and the potential of emergent technology; e.g. Artificial Intelligence, Internet of Things

Within the global digital ecosystem, each country, driven by its laws and its technological environment, possess its own rules and its own specificities in the approach of digital professions and also in the connections to the different national and international organizations. Discovering these different uses and methods allows a new reflection on the implementation of these professions and also on the different alterities they can involve, thus enriching the digital culture and the understanding of the economic challenges.

The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.

Rogers, D (2016), The digital transformation playbook: rethink you business for the digital age, Columbia Business School Publishing (eBook)

Hillard, R (2010), Information-driven business: how to manage data and information for maximum advantage, John Wiley and Sons

Trott, P (2011), Innovation Management and new product development, Pearson Prentice Hall (eBook)

Griffin, A., Noble, C. & Durmusoglu, S. 2014, Open Innovation: New Product Development Essentials from the PDMA, 1st edn, John Wiley & Sons Inc, US.

Tidd, J, Bessant, JR (2018), Managing Innovation: integrating technological, market and organisational change, 6th Edition, John Wiley

Blackboard

University library

The exact specification of the resources needed will be updated each year - details will be provided by the module leader in the module induction.