Module Descriptors
DATA, MATHS AND STATS
COMP40074
Key Facts
Digital, Technology, Innovation and Business
Level 4
20 credits
Contact
Leader: Robin Oldham
Hours of Study
Scheduled Learning and Teaching Activities: 34
Independent Study Hours: 24
Total Learning Hours: 58
Pattern of Delivery
  • Occurrence A, Stoke Campus, UG Semester 1
Sites
  • Stoke Campus
Assessment
  • REPORT (GROUP) 1000 WORDS weighted at 30%
  • CLASS TEST - 45 MINUTES weighted at 30%
  • PRESENTATION - 20 MINUTES weighted at 40%
Module Details
LEARNING OUTCOMES

Understand and apply mathematical concepts and processes that are applicable to creating UX solutions

Knowledge & Understanding, Application

Create a questionnaire for gathering qualitative and quantitative data for a given purpose, and obtain results from that questionnaire, following any ethical requirements

Problem Solving, Application, Communication

Analyse data to produce statistical and representative information for a given purpose

Analysis, Problem Solving

ADDITIONAL ASSESSMENT DETAILS
Report (Group) (LO 2)

Creation of questionnaire for a given context,

Reason for questions, showing any data you wish to achieve from the questions

Creation of a questionnaire consent form

Test questionnaire on small sample

Details of changes due to test

Gathering of results from a representative sample



Open Book Class Test (ind) (LO 1)

A class test covering the maths concepts



Presentation (Live) (ind) (LO 3)

Analysis of results of the questionnaire

Further research to extend the results, and add to the analysis

Presentation of the results in a suitable format for a given target audience
INDICATIVE CONTENT
Mathematics for Data Analysis and Computing

Basic arithmetic and mathematical concepts required for Digital UX

Descriptive Statistics, spreadsheets such as Excel/Google sheets, tabulating and charting data, averages, measures of spread.

Use of graphs and charts for the presentation of statistics

Primary Research and Data

Data Gathering

Primary research techniques and tools

Data quality and value

Quantitative and Qualitive Data

Legislation around data collection and storage

Introduction to Questionnaires and Interviews
WEB DESCRIPTOR
Decision making needs to be informed by data and information, working in small teams of fellow DUX Apprentices you will undertake a collaborative research project. Building on a grounding of appropriate maths and stats techniques and tools you will present your findings making justifiable observations and conclusions from your data to an audience as required.
LEARNING STRATEGIES
This will be taught in 4 sprints. Students will be required to read around the subject between sprint weeks, using guided sources.



The pattern of sprints will replicate the terminology and the ethos of how UX teams work in industry.



There will be a welcome day for all modules in that term on the first day of the first sprint.



Each sprint will have 1 day (7 hours) of contact totalling 28 hours, plus 6 hours online throughout the module, so 34 hours in total.



Contact will be a combination of workshops, lectures and guest seminars facilitating individual and group work.
TEXTS


CROFT, A., DAVIDSON, R., (2020), Foundation Maths, Addison-Wesley (Edition: 7)



QUINN, M. (2010) Ethics for the Information Age: International Edition, Pearson Education (Edition: 4)
RESOURCES
https://www.interaction-design.org/

https://www.nngroup.com/