LEARNING OUTCOMES
Apply current UX research tools and techniques to describe and document users for a given context
Problem Solving, Application
Apply established approaches to gather requirements for a given context using current techniques and tools, working individually and as a team
Application
Document a service design flow for a given context
Application, Problem Solving
Analyse results from chosen techniques to evaluate the users and requirements for a given context
Analysis
ADDITIONAL ASSESSMENT DETAILS
Presentation (group with individual components) (LO 1-4)
Production of plan for the project, with dates and team roles
Create Personas for a given context
Create a questionnaire to discover information on concepts
Analyse the results of the questionnaire
Use other research techniques to inform the user analysis and service design
Present (live):
your ideas for service design and user journey
the final target audience users
the requirements for the system
the service design flow
how each person contributed
you have discovered about the users and the service and how you undertook the process
what further research would be needed and how this would be carried out,
INDICATIVE CONTENT
User research frameworks
User stories
LSEPI issues
What are requirements? – functional, non-functional, content
Requirements gathering – users, business, stakeholders
Questionnaires for requirements gathering
interviews, workshops, focus groups, contextual inquiry, competitor analysis
Field Research / in the wild studies
Observations
Active Listening
Conceptual modelling
Discovering the users – target markets
Personas
Users, Journey maps, service blueprint and service design
Product design ideation
WEB DESCRIPTOR
User research frameworks guide the structured investigation of user needs and behaviours. User stories capture user requirements from their perspective. Requirements encompass functional (what the system should do), non-functional (how it should perform), and content requirements. This module will help you develop the tools to gather these requirements which will include learning how best to engaging users, businesses, and stakeholders through questionnaires, interviews, workshops, focus groups, field research, contextual inquiries, and competitor analysis.
Once the analysis is complete you will develop user journey maps and service blueprints to define the user experience and service design touchpoints. Product design ideation follows, ensuring solutions align with user needs and gathered requirements, promoting a user-centred design approach.
LEARNING STRATEGIES
This will be taught in 4 sprints. Students will be required to read around the subject between sprint weeks, using guided sources.
The pattern of sprints will replicate the terminology and the ethos of how UX teams work in industry.
There will be a welcome day for all modules in that term on the first day of the first sprint.
Each sprint will have 1 day (7 hours) of contact totalling 28 hours, plus 6 hours online throughout the module, so 34 hours in total.
Contact will be a combination of workshops, lectures and guest seminars facilitating individual and group work.
TEXTS
Marsh, S (2022) User Research: Improve Product and Service Design and Enhance Your UX Research Publisher ¿ : ¿ Kogan Page; 2nd edition
Buley, L, Natoli, J (2024) The User Experience Team of One- 2nd Edition Publisher ¿ : ¿ Rosenfeld Medai LLC; 2nd edition
RESOURCES
https://www.interaction-design.org/
https://www.nngroup.com/