The module delivery will consist of lectures, tutorials activities.

Strategic management of technology,

Strategic options,

Organisational structure and culture,

Technology, innovation and entrepreneurship,

International strategy,

Strategic decision-making and selection options and evaluation.

WRITTEN: A case study to model a business problem, with accompanying business plan strategy; report including design documentation, reasoning for choice of business environment with evaluation - Learning Outcome 1, 2 and 3.
PRESENTATION: A supporting presentation covering the vision, mission and potential information systems for use in an organisations strategic management vision; Learning Outcome 4 and 5.

Lectures and practical sessions

This module will enable you to gain understanding, apply knowledge, analyse and evaluate problems and

create solutions through a variety of activities, including:

Learning on all aspects of the indicative content will be facilitated by classroom-based lectures, tutorials, laboratory based practical experimental.

Independent study: reading, communication, teamwork activities, information gathering, presentations, student centred learning, assignment preparation.

1. Recognise the basic concepts, processes and tools of organizational strategy and strategic management.

Knowledge and Understanding, Learning, Enquiry


2. Develop technical skills in analysing the internal and external business environment.

Analysis, Problem Solving


3. Analyse and evaluate the strategic alternatives on both corporate and business unit levels.

Analysis, Problem Solving


4. Develop business strategies including vision, mission, strategic goals and action plans.

Knowledge, Communication


5. Explain the impact of structure, culture, control and information systems on the strategic management process

Application

Williams, K., (2012).¿Brilliant Business Plan: What to know and do to make the perfect plan. Pearson UK.

Burns, P., (2017).¿New venture creation: a framework for entrepreneurial start-ups. Palgrave.

Wickham, P.A., (2006).¿Strategic entrepreneurship. Pearson Education.

Lynch, R. (2015) Strategic Management, 7th edition, Harlow: Pearson Education Limited

Barringer, B.R. and Ireland, R.D., (2006). Successfully Launching New Ventures.

Stutely, R (2016) The fast track to intelligent planning for executives and entrepreneurs. Pearson/Financial Times Publishing.

Campbell, D. Edgar D. and Stonehouse, G. (2011) Business Strategy, an introduction, 3rd edition, London: Palgrave Macmillan

An annually updated keylinks online resource bank will be made available

Standard PC

This module will help you to acquire a deep understanding of business planning. In addition to cover the process, content, nature and purpose of the strategy formulation.

The module will cover several topics such as strategic management of technology, strategic options, organisational structure and culture, technology, innovation and entrepreneurship, international strategy, strategic decision-making and selection options and evaluation.