Critically reflect on the ethics of user research and academic research, producing a comprehensive guide aimed at the target audience of new UX recruits in current and emerging areas of UX

Reflection

Critically analyse the legal and moral issues with user persuasion and enforcing behavioural change, user interception and conversion to recommend their use in a given ethically complex UX context

Analysis

Critically reflect on the accessibility, global, local and inclusivity aspects, and their legal implications on service, digital product and content design.

Reflection

Report (LO 1)

Report aimed at new UX recruits on the role of ethics in UX



Presentation / Demonstration (live) (LO 3)

Research into user situations, showing examples of design to help certain target audiences, targeting the accessibility, global aspects, local aspects, inclusivity aspects and their legal implications on service, digital product and content design



Presentation (recorded) (LO 2)

A presentation in response to a case study from a company, who wish to increase conversion, to redesign using user persuasion and behavioural change, that has several potential legal and moral issues.

Persuasion tactics

Legal and ethics

Reflection on ethics

Ethics and user groups such as children, disabled, and people with inclusivity traits

Further accessibility

Inclusivity

Political correctness

Global ethics

Persuasive Technologies and Behavioural Change

Conversion

User interception

Directing users to products

This module will look at the ethics of UX, and how it is important to consider certain issues when designing and working with users. This includes areas of accessibility, inclusivity, age, global and local issues. During this module, you will also present information to a different set of audiences.

This will be taught in 4 sprints. Students will be required to read around the subject between sprint weeks, using guided sources.



The pattern of sprints will replicate the terminology and the ethos of how UX teams work in industry.



There will be a welcome day for all modules in that term on the first day of the first sprint.



Each sprint will have 1 day (7 hours) of contact totalling 28 hours, plus 6 hours online throughout the module, so 34 hours in total.



Contact will be a combination of workshops, lectures and guest seminars facilitating individual and group work.

Pereyra, I (2023) Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology Publisher: ¿ Rockport Publishers

https://www.interaction-design.org/

https://www.nngroup.com/