Identify the preferences, motivations, strengths and limitations of diverse audiences, including specialist and non-specialists, and analyse this information alongside established models and techniques to work more effectively with and to motivate others.

Knowledge & Understanding, Analysis, Communication, Reflection

Communicate UX ideas and solutions to clients, stakeholders and company teams, analysing the needs of the target audience in your communication style

Application, Communication

Communicate the need for UX to potential clients, management and stakeholders, using current research and appropriate examples to demonstrate the benefits

Communication

Report (LO 1, 2)

Details of the importance of UX to digital products, aimed at new staff in UX, backed up by research, with examples to illustrate the points made, either from research or from the work environment



Pitch (live) (LO 3)

Dragons den style pitch for a UX budget to a team of stakeholders, management and potential clients, backing the pitch with evidence of the use of UX for a given context



Presentation (recorded) (LO 1, 2)

Present UX ideas to a team of stakeholders and clients, taking the needs and motivations of the target audience into account

Leadership of multi-discipline UX teams

Selling UX and the wider impact outside the digital world.

The benefits of UX for clients

The benefits of UX for the development team

The benefits of UX for stakeholders

Critical thinking to establish solutions to problems

Providing advice on UX design

A holistic approach to design recommendations

Communicating the benefits of UX to a wide range of user research participants, stakeholders or varying degrees of seniority and team members from a broad spectrum of specialist fields.

Managing expectations of stakeholders, clients and UX teams

cognitive skills to deal with competing interests within and outside the organisation, through well-reasoned arguments and excellent negotiation skills.

Identify the preferences, motivations, strengths and limitations of other people and apply these insights to work more effectively with and to motivate others.

leading, influencing and persuading others that UX is a good idea

Balance and trade-off competing quality, time and budget criteria, demonstrating understanding of business need, managing time effectively and being able to plan and complete UX activities to schedule.

Effective leadership of multi-discipline UX teams requires a comprehensive skill set that goes beyond mere experience design. It involves selling the concept of UX and demonstrating its broader impact, showcasing the benefits for clients, development teams, and stakeholders. Communicating the advantages of UX to a diverse audience, including user research participants, stakeholders, and team members across various specializations and levels of seniority, is crucial in gaining support for the roll out of challenging new approaches. Leading, influencing, and persuading others of the value of UX is vital, as is the ability to balance and trade off competing quality, time, and budget criteria. Understanding business needs, managing time effectively, and planning and completing UX activities on schedule are essential for successful UX leadership.

This will be taught in 4 sprints. Students will be required to read around the subject between sprint weeks, using guided sources.



The pattern of sprints will replicate the terminology and the ethos of how UX teams work in industry.



There will be a welcome day for all modules in that term on the first day of the first sprint.



Each sprint will have 1 day (7 hours) of contact totalling 28 hours, plus 6 hours online throughout the module, so 34 hours in total.



Contact will be a combination of workshops, lectures and guest seminars facilitating individual and group work.

Pereyra, I (2023) Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology Publisher: ¿ Rockport Publishers



Yablonski J (2020) Laws of UX: Using Psychology to Design Better Products & Services Publisher: O'Reilly Media ISBN: 9781492055280

https://www.interaction-design.org/

https://www.nngroup.com/