Bignell J Media Semiotics: An introduction (Manchester University Press 1997) ISBN 07190-4501-0
Berger, Warren, Advertising Today (Phaidon 2001) ISBN 0-7148-3923-X
Fletcher, Winston, Powers of Persuasion: The Inside Story of British Advertising 1951-2000 (OUP Oxford 2008) ISBN 978-0199228010
Pincas, Stephane and Loiseau Marc, History of Advertising: Creative Promotion (Taschen GmbH 2008) ISBN 978-3836502122
Saunders, Dave 20th Century Advertising (Carlton 1999) ISBN 1-85868-520-6
Tungate, Mark, Adland: A Global History of Advertising: 3 (Kogan Page 2007) ISBN 978-0749448370

This module allows you to develop an awareness of issues relating to advertising and the print media in the twentieth century. Through analysis of technological and creative developments you will be able to contextualise the evolution of visual communications during a period of rapid and turbulent social and cultural change. You will be able to understand how this discipline has contributed to the major creative and societal developments of the twentieth century. This will enable you to appraise the cultural and social relevance of these industries during this historical period.

100% coursework - 2000 words. This will take the form of an illustrated and written account relating to questions specified in the module handbook.



To achieve the highest grade you must complete the assessment task and demonstrate achievement of the Learning Outcomes on the highest level. Your work will be clear and lucid. It will show evidence of substantiated independent thought and an awareness of different methodological approaches and theoretical applications.

i. Lectures and discussion groups on specific themes as identified in the module handbook.

ii. Researching sources for your assignment and working on its presentation.

iii. Individual and group tutorials to discuss the development of your assignment.

Library. Lecture theatre.

Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the Facutly itself - the exception being the Faculty's Student Browsers based in studios which will support email and internet access.

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.