100% essay- 2000 words. This will take the form of an illustrated and written account relating to questions specified in the module handbook.
[Learning Outcomes 1-4]

To achieve the highest grade you must complete the assessment task and demonstrate achievement of the Learning Outcomes on the highest level. Your work will be clear and lucid. It will show evidence of substantiated independent thought and an awareness of different methodological approaches and theoretical applications.

This module allows you to develop a knowledge of issues relating to advertising and the print media in the twentieth century. Through analysis of technological and creative developments you will be able to contextualise the evolution of visual communications during a period of rapid and turbulent social and cultural change. You will be able to understand how this discipline has contributed to the major creative and societal developments of the twentieth century. This will enable you to appraise the cultural and social relevance of these industries during this historical period.

This module also introduces you to the skills needed to research, evaluate and present information. You will be introduced to resources both within and outside the University that enable you to gather information. You will learn conventions in the presentation of ideas in written, verbal and visual formats.

i. Lectures and discussion groups on specific themes as identified in the module handbook.

ii. Researching sources for your assignment and working on its presentation.

iii. Individual and group tutorials to discuss the development of your assignment.

Library
Computer facilities
Internet access
The Design Archive.

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Bignell J. (1997) Media Semiotics: An introduction.
Berger, W. (2001) Advertising Today.
Burnham, D. (2009) Studying Independently: Writing Better Essays, Exams & Presentations.
Clanchy, J. and Ballard, B. (1993) How to Write Essays: A Practical Guide for Students.
Davies, B. (1990) Study Skills: a Student's Survival Guide.
Fletcher, W. (2008) Powers of Persuasion: The Inside Story of British Advertising 1951-2000.
Pincas, S. and Loiseau, M. (2008) History of Advertising: Creative Promotion.
Saunders, D. (1999) 20th Century Advertising.
Tungate, M. (2007) Adland: A Global History of Advertising.

Other reading appropriate to your specific research topic including a range of books, subject specific periodicals, other related journals and newspaper articles, as well as texts relating to design, craft and art should be employed through negotiation with your supervisor - plus other subject specific visual or audio evidence to support your work.
You will be expected to take advantage of the extensive library facilities available within the university; keeping abreast of current developments through appropriate periodicals and being aware of major practitioners and their work in your subject.