Module Descriptors
CREATIVITY AND INNOVATION
COST50102
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: David Heap
Email: D.Heap@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 21
Independent Study Hours: 129
Total Learning Hours: 150
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Texts
Ed. Elves A. Creativity Works BMP DDB Profile Books (2000) ISBN 1861972792

Majero.S. Managing ideas for Profit - The Creative Gap. McGraw Hill

Ed Lydiate L. Professional Practice in a Design Consultancy. The Design Council (1992) ISBN 0850723043

Heap J. Management of Innovation and Design. (1989) Cassell ISBN 0304322180

Bruce. M Cooper R. Marketing and Design Management (1997) Thomson Business Press ISBN 1861521731

Bruce M. Bessant J Design in Business (2002) Design Council. Prentice Hall
ISBN 0273643746


Journals
Design Management Institute Journal
The Design Journal

Websites/data bases:
www.designcouncil.org.uk
www.dmi.org/casestudy database
Module Resources
Library
OHP
35mm Slide Projector
Seminar Room
Laptop
Data Projector
Module Learning Strategies
A programme of seminars investigating current design management theory
Library and database research
Workshops on which you will analyse and present given case studies
Individual tutorials throughout the module
Module Indicative Content
You will investigate current design management theory, focusing on new product development and innovation through linking theory to case study analysis. You will also learn to create a report to academic and business standards.
Module Additional Assessment Details
Individual Report [Learning Outcomes 1, 2 and 3].