1. A lecture programme revolving around a series of case studies.
2 Group workshops where relevant issues will be discussed.
3. Researching and preparing an assignment.
4. Individual tutorials for guidance.

Workshop/studio
Library
Non-specialist computing facilities for email, internet access, word processing, datebase, spreadsheet
and basic presentations will be available through LLRS/ITS facilities on campus.

This module explores aspects of culture and the economic environment which have an impact on design today. In particular it will consider the role of advertising and branding in reflecting and influencing cultural and societal concerns.
The importance of an increasingly global perspective and an awareness of the impact of industry and on the environment will also be discussed. The principal focus will be the ways in which the industry assimilates and synthesises technological, theoretical, political, economic, cultural and historical information in the creation and promotion of branded products.

The topic and form of the assessment will be determined by the student's subject area which will relate to an aspect of Advertising and Brand Management.
This written piece must be word-processed, illustrated and must include a bibliography.

Noble, I., Bestley, R.,Visual Research: An Introduction to Research Methodologies in Graphic Design (AVA Academia SA.: 2005) ISBN: 2884790497
Messaris, P., Visual persuasion : the role of images in advertising (Sage: 1997) ISBN: 080397246
Milligan, A., Brand It Like Beckham: The story of how Brand Beckham was built (Cyan Books: 2004) ISBN: 0954282957
Goldman, R., Nike culture (Sage: 1998) ISBN: 0761961496
Bignell, J., Media semiotics : an introduction (Manchester University Press: 1997) ISBN: 0719045010
Toth, M., Fashion icon : the power and influence of graphic design (Rockport: 2003) ISBN: 1564969495
Klein, N., No logo : no space, no choice, no jobs (Flamingo: 2001) ISBN: 0312421435