Workshop/studio
Library
Internet access
Blackboard
Design Archive

The topic and form of the assessment will be determined by the student's subject area which will relate to an aspect of Advertising and Brand Management, Graphic Design, Illustration and Publication Design.
This 3,000 word written piece must be word-processed, illustrated and must include a bibliography.

This module explores aspects of culture and the economic environment which have an impact on design today. In particular it will consider the role of advertising and branding in reflecting and influencing cultural and societal concerns.
The importance of an increasingly global perspective and an awareness of the impact of industry and on the environment will also be discussed. The principal focus will be the ways in which the industry assimilates and synthesises technological, theoretical, political, economic, cultural and historical information in the creation and promotion of branded products.

1. A lecture programme revolving around a series of case studies.
2 Group workshops where relevant issues will be discussed.
3. Researching and preparing an assignment.
4. Individual tutorials for guidance.

Klein, N. (2001) No Logo; No Space, No Choice, No Jobs. London. Flamingo.

Indicative reading will depend on your award and the topic selected. Students are expected to take advantage of the library, design archive and online facilities available and keep abreast of current developments through appropriate articles, programmes, shows, exhibitions, reports, journals, magazines, blogs and online forums and discussion groups.
Consult your module manager for specific literature.