Module Resources
Workshop/studio
Library
Internet access
Blackboard
Design Archive
Module Additional Assessment Details
The topic and form of the assessment will be determined by the student's subject area which will relate to an aspect of Advertising and Brand Management, Graphic Design, Illustration and Publication Design.
This 3,000 word written piece must be word-processed, illustrated and must include a bibliography.
Module Indicative Content
This module provides the opportunity to hone your professional knowledge within the field of visual communication: graphic design, publication design, illustration, advertising or allied fields which interest you as possible career options e.g. branding & packaging, image-making, information & wayfinding, exhibition design, environmental graphics, editorial/publication design, design education, digital and multimedia design, moving image, design management.
In addition, there will be an exploration of aspects of culture and the economic environment which have an impact on design today. In particular it will consider the role of design in reflecting and influencing cultural and societal concerns.
Module Texts
Klein, N. (2001) No Logo; No Space, No Choice, No Jobs. London. Flamingo.
Indicative reading will depend on your award and the topic selected. Students are expected to take advantage of the library, design archive and online facilities available and keep abreast of current developments through appropriate articles, programmes, shows, exhibitions, reports, journals, magazines, blogs and online forums and discussion groups.
Consult your module manager for specific literature.
Module Learning Strategies
1. A lecture programme revolving around a series of case studies.
2 Group workshops where relevant issues will be discussed.
3. Researching and preparing an assignment.
4. Individual tutorials for guidance.
Learning Strategies:
24% Scheduled Learning and Teaching
76% Guided Independent Learning