Module Descriptors
CREATIVITY AND INNOVATION
COST50222
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: David Heap
Email: D.Heap@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
  • REPORT weighted at 100%
Module Details
Module Resources
Library
Internet access
Design Archive
Blackboard
Module Learning Strategies
A programme of seminars investigating current design management theory
Library and database research
Workshops on which you will analyse and present given case studies
Individual tutorials throughout the module
Module Indicative Content
You will investigate current design management theory, focusing on new product development and innovation through linking theory to case study analysis. You will also learn to create a report to academic and business standards.
Module Additional Assessment Details
A 3,000 report weighted at 100% [Learning Outcomes 1, 2 and 3].
Module Texts
Bruce, M. & Bessant, J. (2002) Design in Business. London. Design Council. Prentice Hall.

Bruce, M. & Cooper, R. (1997) Marketing and Design Management. London. Thomson Business Press.

Elves, A. (Ed) (2000) Creativity Works. BMP. DDB. Profile Books.

Heap, J. (1989) Management of Innovation and Design. London. Cassell.

Lydiate, L. (Ed) (1992) Professional Practice in a Design Consultancy. London. The Design Council.

Majero, S. (1992) Managing Ideas for Profit - The Creative Gap. Maidenhead. McGraw Hill.



Journals
Design Management Institute Journal
The Design Journal

Websites/data bases:
www.designcouncil.org.uk
www.dmi.org/casestudy database