A 3,000 word report weighted at 100% [Learning Outcomes 1, 2 and 3].

Key Information Set Data:
100% coursework

You will investigate current design theory, focusing on creativity, innovation, new product development, design ethics, design and small businesses and intellectual property, through linking theory to primary research. You will also learn to produce a report to academic and business standards.

A programme of seminars investigating current design and business theory
Library and database research
Desk research
Workshops on which you will analyse and present a case study
Individual and group tutorials throughout the module
Mid-assignment verbal presentation

Key Information Set Data:
24% scheduled learning and teaching activities
84% guided independent learning

Library
Social Media
Internet access
Design Archive Blackboard (VLE)

Bruce, M. & Bessant, J. (2002) Design in Business. London. Design Council. Prentice Hall.
Bruce, M. & Cooper, R. (1997) Marketing and Design Management. London. Thomson Business Press. Elves, A. (Ed) (2000) Creativity Works. BMP. DDB. Profile Books.
Heap, J. (1989) Management of Innovation and Design. London. Cassell.
Lydiate, L. (Ed) (1992) Professional Practice in a Design Consultancy. London. The Design Council. Majero, S. (1992) Managing Ideas for Profit - The Creative Gap. Maidenhead. McGraw Hill.

RESEARCH LITERATURE

Bell, J. (2005) Doing Your Research Project: A Guide for First-Time Researchers in Education, Health and Social Science (4th ed). Buckingham. Open University Press.
Burnham, D. (2013) Studying Independently and Producing Better Work. Staffordshire University Publication.
Crouch, C. & Pearce, J. (2012) Doing Research in Design. London. Berg.
Denscombe, M. (2010) The Good research Guide: For Small-Scale Social Research Projects.(4th ed). Maidenhead. Open University Press.
Mann, S. (2011) Study Skills for Art, Design and Media Students. Harlow. Pearson.

Design Management Institute Journal
The Design Journal

www.designcouncil.org.uk www.dmi.org/casestudy