Module Descriptors
DESIGN STRATEGY
COST60116
Key Facts
Faculty of Arts and Creative Technologies
Level 6
15 credits
Contact
Leader: Carol Meachem
Email: Carol.Meachem@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 22
Independent Study Hours: 128
Total Learning Hours: 150
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Texts
Bruce and Bessant, Design in Business, Strategic Innovation Through Design, Prentice Hall 2002
Johnson, G. Scholars, Exploring Corporate Strategy, Prentice Hall 1999 (4th Ed.) ISBN 0135256356
Thompson Strickland (10th Ed.) 1998 Strategic Management - Concepts and Cases, McGraw Hill, ISBN 0071155775
Design Management Institute Journal, Design Management Institute database. www.dmi.org
www.designcouncil.org
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in their subject.
Johnson, G. Scholars, Exploring Corporate Strategy, Prentice Hall 1999 (4th Ed.) ISBN 0135256356
Thompson Strickland (10th Ed.) 1998 Strategic Management - Concepts and Cases, McGraw Hill, ISBN 0071155775
Design Management Institute Journal, Design Management Institute database. www.dmi.org
www.designcouncil.org
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in their subject.
Module Additional Assessment Details
3,000 word report based on a given case study [Learning Outcomes 1, 2 and 3].
Module Learning Strategies
The module will begin with a series of seminars which explore the issues of stragey in organisations. You will also be guided through the processes by which a case study is investigated and analysed.You will identify several case studies early in the module which you must investigate and research and present your findings in the group whic, linked to further theoretical research will inform the analysis of the final case study report.
Module Resources
LIbrary
OHP
35mm slide projector
Seminar room
Laptop
Data projector
Internet
Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Student Browsers based in studios which will support email and internet access.
There are no Skills Modulettes assigned to this module.
OHP
35mm slide projector
Seminar room
Laptop
Data projector
Internet
Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Student Browsers based in studios which will support email and internet access.
There are no Skills Modulettes assigned to this module.
Module Indicative Content
In this module you will consider the overlap between corporate strategy and design strategy. The module begins with an overview of both investigating the benefit of innovation and design as a core value of the company are explored and the competitive advantages of design led companies. You will consider strategy at various levels in the organisation - corporate, operational and within design departments and projects - enabling you to understand how they are formulated, interrelated and how design can help to achieve corporate objectives.
In addition will learn how to organise and analyse information within a case study and write and effective report which clearly identifies the key issues within it and presents appropriate solutions.
In addition will learn how to organise and analyse information within a case study and write and effective report which clearly identifies the key issues within it and presents appropriate solutions.