Module Descriptors
BRAND MANAGEMENT RESEARCH REPORT
COST60231
Key Facts
Digital, Technology, Innovation and Business
Level 6
30 credits
Contact
Leader: Lisa Wolfe
Email: L.A.Wolfe@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 20
Independent Study Hours: 280
Total Learning Hours: 300
Assessment
- PRESENTATION - INDIVIDUAL weighted at 20%
- REPORT weighted at 80%
Module Details
Module Additional Assessment Details
6,000 word report which is 80% of the final grade [Learning Outcomes 1, 2, 3 and 4].
Oral Presentation which is 20% of the final grade [Learning Outcome 1].
There is a single grade generated by the two components above.
Key Information Set:
80% coursework
20% practical exams
Oral Presentation which is 20% of the final grade [Learning Outcome 1].
There is a single grade generated by the two components above.
Key Information Set:
80% coursework
20% practical exams
Module Texts
Bryman, A., & Bell, E. (2003) Business Research Methods. Oxford. Oxford University Press.
Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.
Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities
available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.
Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.
Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities
available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.
Module Learning Strategies
With individual and group tutorial guidance, this module consists of:
Devise and negotiate a personal programme of study.
Prepare and plan a research schedule.
Design and negotiate a personal programme of study and prepare and produce a detailed proposal for a research report.
You will synthesise and select appropriate material for your report, where appropriate you will be encouraged to undertake primary research.
Your report will take into account the conventions of publishing such a report, including referencing,
layout, quotations, titling, illustrations etc.
Prepare and execute a written and verbal presentation
Key Information Set:
7% scheduled learning and teaching activities
93% guided independent learning
Devise and negotiate a personal programme of study.
Prepare and plan a research schedule.
Design and negotiate a personal programme of study and prepare and produce a detailed proposal for a research report.
You will synthesise and select appropriate material for your report, where appropriate you will be encouraged to undertake primary research.
Your report will take into account the conventions of publishing such a report, including referencing,
layout, quotations, titling, illustrations etc.
Prepare and execute a written and verbal presentation
Key Information Set:
7% scheduled learning and teaching activities
93% guided independent learning
Module Resources
Library
Design archive
Blackboard
Design archive
Blackboard
Module Indicative Content
The emphasis of this module is to enable you to synthesise and bring together all the skills and knowledge of branding and brand management methodology, acquired thoughout the advertising and brand management course and demonstrate these through the medium of a personal programme of study. You will investigate a negotiated area of interest relevant to brand management, plan and prepare a research plan and proposal which will lead to a branding/brand management research report.