Module Descriptors
ADVERTISING AND BRAND MANAGEMENT RESEARCH REPORT I
COST60244
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Hugh Williamson
Email: Hugh.Williamson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 112
Total Learning Hours: 160
Assessment
- IN-COURSE ASSESSMENT weighted at 100%
Module Details
MODULE LEARNING OUTCOMES
On successful completion of this module, the student should be able to:
1. Develop a research project on the basis of knowledge and understanding within advertising and brand management (MQF1) 2. Employ a range of research methods, gathering research material and to be able to analyse it effectively. (MQF2 & MQF6) 3. Include substantial primary and secondary research demonstrating significant intellectual development. (MQF1)
MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills
1. Develop a research project on the basis of knowledge and understanding within advertising and brand management (MQF1) 2. Employ a range of research methods, gathering research material and to be able to analyse it effectively. (MQF2 & MQF6) 3. Include substantial primary and secondary research demonstrating significant intellectual development. (MQF1)
MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills
MODULE LEARNING STRATEGIES
The module comprises lectures and tutorials, primarily focusing on practical skill
MODULE INDICATIVE CONTENT
The emphasis of this module is to enable you to synthesise and bring together all the skills and knowledge of advertising and brand management methodology, acquired thoughout the advertising and brand management course and demonstrate these through the medium of a personal programme of study. You will investigate a negotiated area of interest relevant to design management, plan and prepare a research plan and proposal. You are expected to proceed to AM50152b which will enable you to produce an advertising and brand management Research Report.
MODULE ADDITIONAL ASSESSMENT DETAILS
Coursework 100%
A research plan and proposal weighted at 50% (1000 words)
A preliminary report on the literature review and research carried out (2000 words) weighted at 50%
These assess LOs 1,2 and 3.
A research plan and proposal weighted at 50% (1000 words)
A preliminary report on the literature review and research carried out (2000 words) weighted at 50%
These assess LOs 1,2 and 3.
MODULE TEXTS
Bryman, A., & Bell, E. (2003) Business Research Methods. Oxford. Oxford University Press.
Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.
Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.
Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.
Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.