Module Descriptors
ADVERTISING AND BRAND MANAGEMENT RESEARCH REPORT II
COST60245
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Hugh Williamson
Email: Hugh.Williamson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 112
Total Learning Hours: 160
Assessment
- REPORT weighted at 100%
Module Details
MODULE LEARNING OUTCOMES
On successful completion of this module, the student should be able to:
1. Employ a range of research methods, and analyse it effectively. (MQF2 & MQF6) 2. Include substantial primary and secondary research demonstrating significant intellectual development. (MQF1) 3. Support your views through critical skills and analysis.(MQF1 & MQF6)
MQF Learning Outcome Area MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills
1. Employ a range of research methods, and analyse it effectively. (MQF2 & MQF6) 2. Include substantial primary and secondary research demonstrating significant intellectual development. (MQF1) 3. Support your views through critical skills and analysis.(MQF1 & MQF6)
MQF Learning Outcome Area MQF1 - Innovation, Knowledge and critical thinking skills MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills
MODULE LEARNING STRATEGIES
The module comprises lectures and tutorials, primarily focusing on practical skill.
MODULE INDICATIVE CONTENT
The emphasis of this module is to enable you to synthesise and bring together all the skills and knowledge of advertising and brand management methodology, acquired thoughout the advertising and brand management course and demonstrate these through the medium of a personal programme of study. During the first module AM50152-6a you will investigate a negotiated area of interest relevant to design management, plan and prepare a research plan and proposal which will lead in this module to an advertising and brand management Research Report.
MODULE ADDITIONAL ASSESSMENT DETAILS
Assessment Methods and Types
An IND PRESENTAT weighted at 20%. A REPORT length 3000 WORDS weighted at 80%.
3,000 word report which is 80% of the final grade [Learning Outcomes 1, 2, and 3].
Oral Presentation which is 20% of the final grade [Learning Outcome 1].
There is a single grade generated by the two components above.
An IND PRESENTAT weighted at 20%. A REPORT length 3000 WORDS weighted at 80%.
3,000 word report which is 80% of the final grade [Learning Outcomes 1, 2, and 3].
Oral Presentation which is 20% of the final grade [Learning Outcome 1].
There is a single grade generated by the two components above.
MODULE TEXTS
Bryman, A., & Bell, E. (2003) Business Research Methods. Oxford. Oxford University Press.
Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.
Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.
Moore, N. (2006) How to do Research: The Complete Guide to Designing and Managing Research Projects. London. Facet.
Marshall, P. (1997) Research Methods: How to Design and Conduct a Successful Project. Oxford. How To Books.
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.